It’s taken absolutely no time for the phrase “disrupt your brand before it gets disrupted” to turn into one of the biggest clichés in PR and marketing circles. But it’s a cliché because it’s true. PR pros now face a marketing world fraught with change, and if anybody tells you they know how to keep […]
PR Insiders
For PR pros, ‘Disruption’ Needs to Move Beyond Just Conversation
August 6th, 2014 by Matthew Schwartz4 Ways to Get a Reporter to Pay Attention to You
August 4th, 2014 by Diane SchwartzBack in my reporting days, I spent a good amount of time doing something that might strike many as nostalgic: interviewing sources and talking to PR people on the phone. If only today’s reporters had time for telephonic activities. Surprise: they do! And they will take your call if you lay the groundwork first. They […]
4 Ways to Get a Reporter to Pay Attention to You
August 4th, 2014 by Diane SchwartzBack in my reporting days, I spent a good amount of time doing something that might strike many as nostalgic: interviewing sources and talking to PR people on the phone. If only today’s reporters had… Continued
PR Insider: Media Training – What You Need to Know and When
July 28th, 2014 by Andrew BlumSome people are naturals with the media; others are horrible. But everyone should have some level of media training before talking to a reporter or going on social media.
What’s Your Mona Lisa? Finding the Fascination and Framing It Well
July 28th, 2014 by Diane SchwartzIt’s not every day you get to see the Mona Lisa in person. And for those of you who’ve been to The Louvre, you know it takes about a day to find the room where the Mona Lisa hangs and then a half day to wiggle your way to the front of the crowd to […]
What’s Your Mona Lisa? Finding the Fascination and Framing It Well
July 28th, 2014 by Diane SchwartzIt’s not every day you get to see the Mona Lisa in person. And for those of you who’ve been to The Louvre, you know it takes about a day to find the room where the Mona Lisa hangs and then a half day to wiggle your way to the front of the crowd to […]
PR Insider: How Do You Know When Your Client is Ready for Social Media?
July 24th, 2014 by Shawn Paul WoodWhen it comes to social media, it is doesn’t matter if your client is ready. The media is ready, and they are waiting.
PR Insider: Trusted Content and SEO
July 21st, 2014 by Sally FalkowTrust is vital to your search visibility and your news content can provide that trust, if you learn how to write and optimize it correctly.
LeBron James Learns a Lesson in Effective PR
July 14th, 2014 by Matthew SchwartzLeBron James’ stunning announcement on Friday that he was heading back to Cleveland and rejoining the Cavaliers provides some food for thought for PR pros. Make that a feast. For starters, it certainly didn’t go unnoticed that James chose Sports Illustrated—if ever there was a symbol of traditional media—to tell the world that he was […]
PR Insider: Visually Promoting The Client’s Global Brand Story
July 10th, 2014 by Courtney LukitschThis piece makes the case for why PR professionals need to leverage visual media and encourage clients to tell brand stories with arresting images.