PR Insiders

Only your team can identify what you need in a social media tool. Armed with these tips, you’re better prepared to choose a long-term partner and avoid this being a painful process.

When targeting millennial audiences on social media, you must keep their interests at the heart of your thinking. Success can be attributed to a few simple guidelines.

Virtual PR agencies have no boundaries on the talent they can offer clients—they can bring the best people to the job, regardless of where they live.

Last week’s landmark Supreme Court decision to preserve Obamacare subsidies drew attention from national media in every corner of the country, as commentators and reporters had been speculating about the ruling and its potential fallout weeks before it came down.

Social media continues to grow in popularity, yet earning C-Suite buy-in regarding its use is not always simple. Here are some tips to get your executives engaged.

Want to open your own PR shop after working for an agency? There’s a lot to think about and plan in the process.

Write exceedingly well and you’ll increase your chances of succeeding in your workplace and in the job market. Write poorly and you’ll increase the burden of work for your colleagues and be seen as potentially expendable in economic downturns. That’s just how it is. This is doubly true if you’re a PR professional or journalist. […]

Write exceedingly well and you’ll increase your chances of succeeding in your workplace and in the job market. Write poorly and you’ll increase the burden of work for your colleagues and be seen as potentially… Continued

This case study in time management tracking proves that it is possible to spend less time tracking and more time analyzing and improving productivity.

Being part of a PR creative session can be exhilarating, but also stressful. Here are some tips to make your work shine.