PR Insiders

Doing PR for a client is more than just getting them good clips. It is about understanding their business and helping it grow.

Standing out in your industry is more important than ever before, and thought leadership is one of the most effective ways of you can rise above the competition.

As C-level managers demand more accountability from their PR departments, communicators increasingly are trying to take their lead from marketing when it comes to measuring activity and demonstrating value. But the arc of media consumption is bending toward PR. If they’re to succeed in the future, both need to work together.

As C-level managers demand more accountability from their PR departments, communicators increasingly are trying to take their lead from marketing when it comes to measuring activity and demonstrating value. But the arc of media consumption is bending toward PR. If they’re to succeed in the future, both need to work together.

Throughout the next five years, PR managers will also need to empower their staffs so that managers focus more on corporate goals and objectives.

Throughout the next five years, PR managers will also need to empower their staffs so that managers focus more on corporate goals and objectives.

The new KFC ads featuring Darrell Hammond as Colonel Sanders are good PR, touching many of the points PR and communications pros have been espousing in PR News and at prnewsonline.com to keep brands, especially older ones, relevant.

Years ago—during a time before the Internet—PR and marketing executives, not to mention advertisers, were talking about the future of television, specifically the television commercial. VCRs (remember them?) were coming on the scene, and the business community was becoming antsy about the possibility that viewers would tape shows and skip commercials. When business leaders gathered […]

Years ago—during a time before the Internet—PR and marketing executives, not to mention advertisers, were talking about the future of television, specifically the television commercial. VCRs (remember them?) were coming on the scene, and the… Continued

PR pros on a quest toward communications supremacy would do well to check out some of these hidden gems from the AP Style Guide.