General Mills’ PR department is working at the forefront of measuring its work across all platforms and outlets. With the recent implementation of the Barcelona Principles across every brand, the communications team streamlined what was historically an inconsistent measurement process. By implementing these principles, the communications team has guaranteed that even the highest-level executives know how truly valuable these team members are to the company. General Mills employees have also spoken at PR News events and shared their thoughts with readers and attendees online and in-person. Not to mention that 80% of the company’s managers are hired from within, creating a strong sense of pride and loyalty for one of America’s oldest brands.