For today’s PR professional, data-analytics skills must go hand-in-hand with non-linear creativity.
Topics
Diversity and Inclusion Must Be Communicated From the Inside-Out
September 10th, 2012 by Scott Van CampAs incidents at the Republican National Convention showed, diversity may have come a long way but there is still much to be done.
President Obama: Re-Branded. Re-Positioned. Re-Elected?
September 7th, 2012 by jgelbergAs an incumbent, President Obama is delivering a very different message than the one he delivered as a candidate in 2008. Will this re-branding pay off?
President Obama: Re-Branded. Re-Positioned. Re-Elected?
September 7th, 2012 by jgelbergAs an incumbent, President Obama is delivering a very different message than the one he delivered as a candidate in 2008. Will this re-branding pay off?
Non-Profit Award Previous Winners and Honorable Mentions
September 6th, 2012 by spernaPR News Non-Profit Award Previous Winners & Honorable Mentions 2007 Advocacy Campaign and Lobbying Efforts United States Holocaust Memorial Museum and Google, Inc. – Crisis in Darfur American Heart Association – HEART for Women Act… Continued
5 Tips for Finding and Telling the Right Stories For Your Brand
September 6th, 2012 by Bill MiltenbergAt the 2012 Content Marketing World Conference, CE Publishing’s Dan Grantham laid out five ways to mine for and tell your brand’s stories.
Working on Political PR Accounts Can Expand Your Horizons
September 6th, 2012 by Arthur SolomonPR veteran Arthur Solomon presents 15 lessons learned from working on political PR accounts.
Working on Political PR Accounts Can Expand Your Horizons
September 6th, 2012 by Arthur SolomonPR veteran Arthur Solomon presents 15 lessons learned from working on political PR accounts.
Content Marketing for Small Businesses in 3 Easy (sort of) Steps
September 6th, 2012 by jgelbergEvery small business can get its name in front of a large audience by creating quality content that "speaks" to the needs of their target audience.
To Save his Business Marcus Sheridan Became a ‘Pool’ Reporter
September 6th, 2012 by Bill MiltenbergAt the 2012 Content Marketing World Conference in Columbus Ohio, Marcus Sheridan, CEO of River Pools & Spas and author of the Sales Lion blog, shared some of his proven content tactics.