Winner: AT&T Empowers Employees to "Do One Thing" to Improve their Communities and AT&T’s Business Telecommunications giant AT&T wanted to give a new ring to its Do One Thing (DOT) program, a companywide effort that… Continued
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2013 CSR Awards: Twitter Communications
February 11th, 2013 by PRNEWSWinner: The Ritz-Carlton — The Ritz-Carlton Community Footprints, @RitzCarltonCSR The Ritz-Carlton Hotel Company’s social responsibility program, Community Footprints, is part of the company culture and DNA. The goal of the @RitzCarltonCSR account is simple: it… Continued
2013 CSR Awards: Corporate-Community Partnership
February 11th, 2013 by PRNEWSWinner: Toys R US – Fighting Childhood Cancer, One Cup at a Time In 2012, Toys “R” Us and Toys “R” Us Children’s Fund partnered for the second consecutive year with Alex’s Lemonade Stand Foundation… Continued
2013 CSR Awards A-List: Fleishman-Hillard
February 11th, 2013 by PRNEWSFleishman-Hillard In 2007, Fleishman-Hillard became one of the first major PR firms to formalize a CSR and sustainability practice. Today, this practice is one of the fastest-growing disciplines within the agency. It also earned the… Continued
2013 CSR Awards: Volunteer Program
February 11th, 2013 by PRNEWSWinner: Amerigroup – The Amerigroup Community Volunteers Program Amerigroup has a clear goal for its Community Volunteers program—to set the company apart from its competition and establish itself as a best-in-class operation that helps those… Continued
2013 CSR Awards: Social Media Campaign
February 11th, 2013 by PRNEWSWinner: Cohn & Wolfe – Audubon and Toyota’s Exit the Highway For most people, "National Audubon Society" conjures images of bluejays, owls and sparrows. Cars? Not so much. So when Audubon and Toyota asked for Cohn… Continued
2013 CSR Awards: Annual Report
February 11th, 2013 by PRNEWSWinner: Hormel Foods Corp. and Burson-Marsteller – Hormel Foods 2011 Corporate Responsibility Report With its fifth CSR report, Hormel Foods, along with its team at Burson-Marsteller, sought not only to communicate its corporate responsibility achievements and… Continued
2013 CSR Awards: Employee Volunteer Program
February 11th, 2013 by PRNEWSWinner: Grameen Foundation USA – JP Morgan Employee Volunteer Program J.P. Morgan employee, Ronak Sampat (far right), led a team of four volunteers and spent three weeks in Kenya developing a financing mechanism to facilitate… Continued
2013 CSR Awards A-List: Edelman
February 11th, 2013 by PRNEWSEdelman For more than two decades, Edelman has been at the vanguard of helping leading brands and corporations create lasting connections between business and social issues, from StarKist’s dolphin-safe tuna and Dove’s Campaign for Real… Continued
2013 CSR Awards: Video Initiatives
February 11th, 2013 by PRNEWSHavas PR – Banging the Drum for Breast Cancer Awareness Charged to promote a story Ford had created—a 14-minute documentary called "Bang the Drum: Living Out Loud in the Face of Breast Cancer" that features… Continued