With the general economy on the upswing PR pros have reason to be hopeful about the future.
Topics
5 Questions to Ask PR Job Candidates
April 11th, 2013 by Matthew SchwartzThe questions could be a guidepost for PR managers (and job candidates) on how to drive more efficiency for communications.
4 Ways to Rehabilitate a Sullied Image
April 10th, 2013 by Bill MiltenbergWhat should former Congressman Anthony Weiner do for his political comeback, now that he has done The New York Times Magazine?
Smaller-Sized PR Agencies Ramp Up Digital Services
April 10th, 2013 by Bill MiltenbergThe percentage of agency revenue deriving from digital projects is projected to increase from 11% in 2011 to 13% in 2012.
In Defense of AVEs
April 9th, 2013 by Terry HemeyerPR professor and corporate PR veteran Terry Hemeyer says AVEs still reveal something many PR professionals claim to provide—tangible value.
We’re All Geeks Now
April 9th, 2013 by Matthew SchwartzWelcome to the Yottabyte Era. Yottabyte, which is equal to one quadrillion gigabytes, is the term to describe the next frontier of data technology. We’re now in the so-called Exabyte. Before that we had Terabyte and Petabyte eras. However you define …
2013 Edelman Trust Barometer: A ‘Crisis’ in Leadership
April 9th, 2013 by Matthew SchwartzAuthority and influence continues to move away from business and government and toward experts and peers.
2 More Reasons Your Brand Should Be on Vine
April 9th, 2013 by Bill MiltenbergWhile government agencies may not be known as early adopters in the social media space, their jumping on Vine signifies the growing importance—and expectation—for organizations to provide behind-the-scenes looks and video content with audiences.
PR News Video of the Week: 4/5
April 5th, 2013 by Bill MiltenbergIn a new take on the new-media resume stunt, check out what Ivan Siric did to get recognized and (maybe) land his dream job on the “Daily Show.”
Facebook Home Sets Mobile Bar High for PR Pros
April 4th, 2013 by Scott Van CampOkay, it’s not a phone, it’s an app. Be that as it may, Facebook Home makes the social network ubiquitous on Android phones.