Millennial moms spend an average of 17 hours per week on social networking sites. Mark Weiner on The Measurement Myth.
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Dialing Up More Serialized Content: There is No Stop and Start, Just Go
July 1st, 2013 by PRNEWSFor the last several years PR agency Peppercomm has worked with Nikon to promote the Nikon Small World photomicrography contest, which features up-close-and-personal views of everything from algae and bugs to beautiful landscapes. Previously, Peppercomm deployed its PR efforts around the winning entries, which offered a relatively small window—perhaps a few weeks or so—to get the word out and pitch the media to cover the contest and the results.
How Changes In Buyer Dynamics Impact PR Pros
July 1st, 2013 by Mike NeumeierThe sixth annual Technology CMO Roundtable, co-sponsored by Arketi Group and PR News, buzzed with ideas, best practices, learning, questions and—most important—actionable insights.
Communicators Must Adapt Old Conduct Rules For Social Media Age
July 1st, 2013 by Emmanuel TchividjianTalking about ethics and social media is like discussing ethics and automobiles or ethics and electricity. There is nothing intrinsically moral or immoral about social media.
A Teachable Twitter Moment, Courtesy of the Baldwins and Their Tormentors
June 28th, 2013 by Steve GoldsteinDid she or didn’t she? That is, did Alec Baldwin’s wife tweet about “amazing recipes,” wedding anniversary presents and her appearance on the “Rachael Ray Show” at James Gandolfini’s funeral service?
The Next Big Thing: The Internet of Things
June 28th, 2013 by Lucia DavisAs PR pros, it’s important to be on the cutting edge of technology. Here’s what’s percolating in the world of tech today.
Will DOMA Ruling Open Door for More Inclusive Brand Messaging?
June 27th, 2013 by Lucia DavisAs the courts finally begin to catch up with the way that attitudes in our culture are changing, this is a chance for brands to get ahead of the curve and reach out to all kinds of consumers and families.
When Will The NFL Decide That Enough Is Enough?
June 27th, 2013 by Caysey WeltonNew England Patriots tight end Aaron Hernandez was arrested yesterday for murder and five other counts of gun-related crimes. In addition to Hernandez, Cleveland Browns’ Ausar Walcott was also arrested yesterday for attempted murder.
Video Pick: Paula Deen’s Today Show Non-Apology
June 27th, 2013 by Lucia DavisIt’s been a little more than a week since we learned about Paula Deen’s damning deposition, in which the food queen uttered the ‘N’ word. But in that time Deen’s “sweet grandmother” image has suffered irreparable damage
Swing and a Miss; A-Rod’s Tweet Angers the Yankees
June 26th, 2013 by Matthew SchwartzCall it another strike in Alex Rodriguez’ clumsy efforts to cleanse his reputation. It’s also a cautionary tale about the proper use of Twitter when you’re a salaried employee.