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The next two weeks are prime time for holiday office parties. Office parties are the few occasions when we gather with our colleagues but don’t necessarily feel obligated to talk shop. They’re a license for people to lighten up from the daily and demanding grind. But for PR managers and directors, these gatherings are an […]

This year’s inductees in the PR People Hall of Fame share sage advice that has brought them success and inspires the next generation of PR communicators.

Naomi Hirabayashi, CMO, DoSomething.org With a marketing budget of zero, Naomi Hirabayashi oversees all celebrities, public relations and marketing partnerships for DoSomething.org, creating 100 million+ impression campaigns on a regular basis. Hirabayashi made Thumb Wars, DoSomething.org’s… Continued

Adam Feigen, Manager, External Communications, Heineken USA In a period of seven months, Adam Feigen, who manages external media relations for Heineken USA, secured two major national stories in The Wall Street Journal, as well… Continued

Allie Henderson, Public Relations Specialist, USANA Health Sciences Allie Henderson, USANA Health Sciences’ public relations specialist, has harnessed the power of social media to promote many of the 600+ sponsored athletes collectively known as Team… Continued

Winner: Chris Hook, Director of Enthusiast and Component PR, Social Media and Product Reviews, AMD At the beginning of 2013, Chris Hook inherited a portfolio in turmoil, a team of zero, and a mission to… Continued

Winner: Joanna Cochran, Director, Consumer, WCG Joanna Cochran has led crisis communications training and programming for Bugaboo strollers during a major recall, and has expertly guided clients through identification of key influencers and analytical insights… Continued

Winner:  Fred Sainz, Vice President of Communications and Marketing, Human Rights Campaign Fred Sainz is the man who induced more than 10 million Facebook users to change their profile pictures to an iconic red equal-sign… Continued

Twitter shares soared to $49 on Monday, up 9% to their highest level since the social blogging network went public in early November. The spike in share price comes just a few days after Twitter rolled out a new ad program. The move gives PR pros yet another excuse to condition themselves to paid media programs.

It’s year-end and time to think about what will make this next chapter different than the last. Growth goes hand in hand with evolution, and standing still is rarely an option.