Topics

Holiday shippers are being accused of ruining Christmas for many consumers. They will need to rely on some sincere crisis management to weather the storm.

Users want to connect with real people on social media. The best Twitter authors engage audiences with a mix of practicality, promotion and diversion.

Journalists don’t get to spend a lot of time reading email pitches from PR communicators. Here are some tips that can lead to getting them interested in your story.

The U.S. jobless rate fell to 7%, from 7.3%, in November. And while the economy is still facing some strong headwinds, employers’ confidence seems to be on the upswing. Now, just like a Swiss watch, comes word of a new recruitment tool from social network LinkedIn, designed to track when people move jobs, where they go and what skills they have. It could be another vehicle for communicators who want to strengthen their bench.

The surest way to stay connected in 2014 is through social media. But how do you stay connected in a constantly evolving media landscape?

Measuring ROI is a challenge facing any organization with a social media budget. How can companies determine if their social media strategy is working?

Justine Sacco, chief communications director for Barry Diller’s IAC, created a Twitter firestorm with a shockingly insensitive and offensive tweet.

Rapid growth is a great problem for a company to have, but it remains a challenge for corporate communicators. Learn to adapt to your new situation and keep employees in the loop.

Being a part of a global PR agency is a double-edged sword for a young professional: It is both freeing and intimidating. The career possibilities are endless and therein lies the dilemma.

While hiring a social media guru to guide your expanded PR efforts typically makes good sense, it’s important to find a proven practitioner with the tools to take your marketing to the cutting edge.