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Do your pitches keep getting the brush off? Consider borrowing a few tricks from Hollywood storytellers to make your press releases, pitches and other materials more emotionally compelling—and more successful.

There are differences between the East and West coasts of America. In the current business climate, being global starts with being bicoastal.

The ugly story of Aaron Hernandez raises again the issue of perception challenges in big-time sports, both on the professional and collegiate levels, and it’s worth some time thinking about how we got here. We’re a sports-obsessed culture. Always have been. It goes way back in the country’s psyche. I recently read a book called […]

A Kemptville, Ontario, Walmart employee was fired this week after urging a customer to not leave his dog in his car while he shopped. The story quickly grew legs and amounts to yet another PR black eye for the company.

Sharknado has arrived, and it’s winding its way through the Twitterverse, demolishing everything in sight. The trailer is this week’s PR News Video Pick.

Content marketing is an essential skill that PR pros need to master. Fortunately, creating content can yield big returns, and even be fun—if you know what you’re doing.

The ugly story of Aaron Hernandez raises again the issue of perception challenges in big-time sports, both on the professional and collegiate levels, and it’s worth some time thinking about how we got here. We’re… Continued

One of the biggest trends in social apps has been ephemeral massaging capabilities, or sending messages via social channels that are wiped out after a certain amount of time. This week Secret.li became the latest app to enter the iOS space.

Cory Booker has raised $4.6 million in 3 months for his Senate campaign. Here are a few lessons from the Mayor for communications pros.

The Free Library of Philadelphia wanted to let the city know that “we’re here, we’re awesome and we’re ready to help.” Read about the PR behind the campaign.