PR pros can play a meaningful role in rehabbing scarred brands by creating a comprehensive plan to ensure that communications initiatives do not get stalled at any middle level.
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12 Tips to Improve Your Networking Skills
June 13th, 2014 by Steve GoldsteinPR professionals are—or should be—networking masters, so we asked them to share their tips for those awkward moments when you’re in a room full of strangers that might just turn into your pathway to greater success.
Critical Mention, inPowered, Launch.It, Business Wire and Cision Talk Tech
June 13th, 2014 byAt PR News’ Social Media Summit on June 3, 2014 in New York City, a panel of speakers from Critical Mention, inPowered, Launch.It, Business Wire and Cision discussed the state of social media and how… Continued
Facebook to Improve Targeted Ads by Tracking More of Your Online Movements
June 13th, 2014 byOn Thursday, Facebook announced that it will expand its data collection and make it more transparent.
DNA Brands’ False Press Release Leads to Resignation of CEO
June 12th, 2014 byProfessional communicators have debated the evolving role of the press release with increasing frequency over the past few years, but DNA Brands Inc., makers of a line of energy drinks, proved this week that the press release is still a very important tool.
PR Insider: Your Wikipedia To-Do List
June 12th, 2014 by Marcia DiStaso, Ph.D.A recent joint statement released by public relations agencies and Wikipedia volunteers may pave the way for an improved Wikipedia-PR relationship.
What YouTube’s Subscriber Count Change Means to You
June 11th, 2014 by Richard BrownellYouTube will be making some key changes on June 16 that could affect your channel’s subscriber count. Here is what it means to you.
Take Your Best Shot at Newsjacking the World Cup
June 11th, 2014 by Matthew SchwartzDepending on how the games unfold there may be a direct or even circuitous way for companies to affiliate themselves with the World Cup.
Infographic: The State of Social Media for PR Pros
June 10th, 2014 by Matthew SchwartzScore one for analog? Sure, social media is all the rage right now among companies of all stripes. But print media was cited as the second most trusted media source, according to a recent study conducted by PR News and Cision, right behind traditional media venues online.
5 Tips to Engage on Tumblr Like President Obama
June 10th, 2014 byThe White House isn’t the only organization looking to use Tumblr to get its message out to this age group. Still, Tumblr is a difficult medium to break into, as it has its own distinctive style and set of user interactions.