The first 48 hours of a crisis are the most important because they determine whether the situation becomes a manageable problem or an out-of-control disaster.
Topics
Coming Soon to Google Search—Your Tweets
February 6th, 2015 by Steve GoldsteinIn a few months, non-Twitter users are going to be seeing plenty of tweets through their interactions with Google search.
PR Insider: The Skill Every Communicator Needs in 2015
February 5th, 2015 by Carrie FoxMany trend forecasts focus on the need for increased visual content, the continued shift to mobile, and real-time marketing. What’s absent is whether those are always the right tools.
Rand Paul Shushes CNBC Anchor, Provides Example of How Not to Communicate
February 4th, 2015 byDuring an interview with CNBC’s Kelly Evans, Kentucky Senator Rand Paul shushed Evans and told her to “calm down” while he answered a question. Use this interview as Exhibit A when prepping top executives on what not to do when talking with the media.
PR Insider: Squeezing Your 2015 PR Necessities into a Carry-on
February 3rd, 2015 by Caitlin MillsThe measure of a good traveler is how lightly he or she travels. Forget the excess baggage of 2014. Here is a notable short list for PR pros to keep in mind for 2015.
3 Content Marketing Tips to Help You Reach Wider Audiences
February 2nd, 2015 by Matthew SchwartzWhile still early days, the track record among brands trying to develop content marketing programs has been decidedly dicey.
Nationwide Defends #MakeSafeHappen Super Bowl Ad About Child Deaths
February 2nd, 2015 byNationwide Insurance’s Super Bowl ad featured the ghost of a young boy narrating scenes in a life he didn’t get to live because of an accident, and critics didn’t take kindly to it. Still, if you subscribe to the “no such thing as bad publicity” dictum, the spot was a win for the insurer.
It’s Not Over ‘Til It’s Over, and 4 Other Takeaways From Super Bowl XLIX
February 2nd, 2015 by Diane SchwartzThis year’s Super Bowl lived up to its hype, and it was one of the first times in recent memory that I found the game to be more exciting than the commercials. This year’s array… Continued
It’s Not Over ‘Til It’s Over, and 4 Other Takeaways From Super Bowl XLIX
February 2nd, 2015 by Diane SchwartzThis year’s Super Bowl lived up to its hype, and it was one of the first times in recent memory that I found the game to be more exciting than the commercials. This year’s array of $4.5m spots struck a more somber and heart-warming note than years past. Considering what’s happening on the world stage […]
It’s Not Over ‘Til It’s Over, and 4 Other Takeaways From Super Bowl XLIX
February 2nd, 2015 by Diane SchwartzThis year’s Super Bowl lived up to its hype, and it was one of the first times in recent memory that I found the game to be more exciting than the commercials. This year’s array of $4.5m spots struck a more somber and heart-warming note than years past. Considering what’s happening on the world stage … Continued