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2014 PR News Agency Elite Awards: Multicultural Marketing

October 10th, 2014 by

Winner: PACO – ComEd, Smart Ideas for Your Home ComEd’s energy efficiency programs are designed to save consumers money on their energy bills while educating Illinois residents on how to conserve energy and reduce their… Continued

2014 PR News Agency Elite Awards: Media Relations

October 10th, 2014 by

Winner: Miller PR – Launch of LA KISS Arena Football Team Miller PR launched the latest expansion team joining the Arena Football League, LAKISS, in August 2013. Faced with the challenge of breaking into sports… Continued

2014 PR News Agency Elite Awards: Marketing to Women

October 10th, 2014 by

5W Public Relations – Rowenta Beauty 5W PR’s work as a nationally recognized beauty PR firm runs on fresh strategies that capitalize on creativity and innovation. For Rowenta Beauty, 5W created a campaign that would… Continued

2014 PR News Agency Elite Awards: Marketing to Latinos

October 10th, 2014 by

Winner: 5W Public Relations – IMUSA 5W PR crafted a campaign for IMUSA that attracted its main consumer demographic during a key brand holiday, Hispanic Heritage Month. Their innovative approach to pushing IMUSA on the… Continued

2014 PR News Agency Elite Awards: Internal Communications

October 10th, 2014 by

Winner: Waggener Edstrom Ignites Employee Engagement and Communication On the heels of an explosive period of growth that took the agency to four new markets in three years and swelled the staff to 865 employees… Continued

2014 PR News Agency Elite Awards: Digital/Social Media

October 10th, 2014 by

Winner: Finn Partners Digital Finn Partners’ growing digital/social team has shown measured success in independent analytics-driven campaigns for large consumer brands like Hyundai, as well as highly regulated clients such as Blue Cross Blue Shield.… Continued

2014 PR News Agency Elite Awards: Crisis Management

October 10th, 2014 by

Winner: MassMedia Corporate Communications – Nevada Health CO-OP The Nevada Health CO-OP, Nevada’s only nonprofit health insurance provider on the Silver State Health Insurance Exchange, faced a full-blown PR crisis in late 2013 when the… Continued

2014 PR News Agency Elite Awards: Content Marketing

October 10th, 2014 by

Winner: Idea Grove Idea Grove’s work focuses on the three core goals of awareness through PR and social media outreach, engagement driven by high quality custom content and conversion—turning a lead into a subscriber. Idea… Continued

2014 PR News Agency Elite Awards: Consumer Marketing

October 10th, 2014 by

Winner: Zeno Group – Kia Reveals “The Truth” in Super Bowl XLVIII In its fifth consecutive year as a Super Bowl advertiser, Kia Motors introduced viewers to its first-ever luxury sedan in a spot titled… Continued

2014 PR News Agency Elite Awards: Community Relations/Volunteer Programs

October 10th, 2014 by

Winner: Weber Shandwick – Impact Project Weber Shandwick’s Impact Project was created from the agency’s desire to increase its reputation as a good global citizen and make a positive community impact within areas that provide… Continued