This past January, baby boomers and John Mayer-following millennial Deadheads alike rejoiced at the announcement that the 50th anniversary of the legendary Woodstock Music and Arts Festival would be celebrated with a concert in upstate… Continued
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Pride Month: PR’s Work for LGBTQ Equality Is Never Over
May 30th, 2019 by Melissa HoffmannPride Month is not just a celebration of how much better things have gotten in a country that once treated LGBTQ people as social pariahs and where Don’t Ask Don’t Tell forced those who wished to serve their country to hide their identities. It’s also a reminder that we still have a long way to go to true equality. And PR needs to be at the forefront of those efforts.

Empowering Activists to Carry Your Message
May 17th, 2019 by Sophie MaerowitzMy off-hours are spent volunteering as an activist for New York City cyclist, pedestrian and public transit advocacy organization Transportation Alternatives (TransAlt). At the start, I figured it’d be the usual rabble-rousing stuff: showing up to… Continued
PR Tips for Alexa’s Human Listeners
April 12th, 2019 by Seth ArensteinNow we know. Amazon’s Alexa really is listening to our conversations. A Bloomberg exposé details that Amazon has an army of some thousand humans listening to tapes of what Alexa ‘hears’ inside homes around the world.… Continued
Wishing for a Valentine’s Day Gift for PR
February 14th, 2019 by Seth ArensteinSince it’s Valentine’s Day, it’s the right time to discuss what we love about PR and marketing. There’s plenty to say. We’re unsure if PR pros love their jobs, but we know they like them.… Continued
The Bottom Line on The Top Women in PR? Kick-Ass
January 28th, 2019 by Diane SchwartzThey make others look good and know never to apologize when they get the promotion or land the big new account. They are mentors and have unabashedly sought out sponsors. They know how to read… Continued
The Bottom Line on The Top Women in PR? Kick-Ass
January 28th, 2019 by Diane SchwartzThey make others look good and know never to apologize when they get the promotion or land the big new account. They are mentors and have unabashedly sought out sponsors. They know how to read… Continued
How the U.K. and U.S. Differ in Their Treatment of Influencers
January 24th, 2019 by Seth ArensteinAmericans sometimes look admiringly at the U.K. After all, Britain is the colonial power that gave birth to these United States. Brexit and football hooliganism aside, the Brits often are seen as more civilized than… Continued
Do This One Simple Thing Every Day for a Picture-Perfect PR Life
January 13th, 2019 by Diane SchwartzIt’s the quintessential image of Santorini, Greece, that of pristine colorful structures hugging the cliffs overlooking the azure blue Aegean Sea. For one small boutique hotel, keeping its exterior a perfect shade of white is… Continued
Authenticity is Key for Brands During the Government Shutdown
January 10th, 2019 by Seth ArensteinIt wasn’t too long ago when PR pros counseled brands against making overt forays into politics. ‘Stick to your knittin’, ‘stay in your lane’ or some other cliché was the standard response. It’s no longer… Continued