This week’s PR Roundup features a look into brands’ commitment to women’s sports, how Vice President Kamala Harris fared on Fox News and how influential social media is regarding gifting.
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PR Lessons Learned: Tactics and Pivots of the Vance-Walz VP Debate
October 16th, 2024 by Isabelle DienstagThere is no greater magnification of performance than the race to become the next President (or Vice President) of the United States—and the PR lessons gleaned from political candidates can serve as powerful reminders for communications professionals.
The PR and Marketing Effort Behind Chinese Laundry’s Taylor Swift Effect
October 16th, 2024 by Kaylee HultgrenChinese Laundry CMO Sarah Zurell is on a mission to make the fashion footwear brand cool again—as it was in the ’80s. And that, in her mind, meant they should be cool enough for Taylor Swift. Thanks to a coordinated PR effort on the part of Zurell’s PR agency CLD, some creative marketing tactics and a symbiotic relationship between marketing and PR, that dream was realized. We caught up with Zurell to discuss the PR-marketing partnership that made her pie-in-the-sky goal a reality.
Setting Your 2025 Budget? Here’s Why PR Is a Necessity
October 15th, 2024 by Heather KellyIt’s a scenario we’ve seen many times: companies slash PR and lose valuable momentum, only to spend even more time and money clawing back out of their attention deficit when the economy or their market sector comes roaring back.
Navigating Executive PR in the Age of AI: Keys to Building Influence and Trust
October 14th, 2024 by John McCartneyTo navigate the challenges AI poses to building influence and trust, here are three essential strategies executives can adopt to enhance their influence and maintain credibility in the AI-driven era.
Fraud Alert: How to Silence Your Inner Imposter
October 13th, 2024 by Katie NealCharacterized by persistent feelings of inadequacy, fraud or self-doubt when it comes to one’s successes and accomplishments, imposter syndrome is often associated with high-performing individuals.
PR Roundup: IPR Media Relations Report, Substack Lures More Journalists, Messaging Tips During Election Season
October 10th, 2024 by Kaylee HultgrenThis week’s roundup looks at an IPR report on adapting to new media relations strategies, the Substack journalist trend and Kennedy Institute advice on messaging during an election season.
Speaking Our Language: Harnessing Diverse Dialects in Communications to Resonate With Hispanic Audiences
October 10th, 2024 by Yesenia ReinosoEmbracing language and dialect diversity is not a trend; it’s critical in strategic multicultural communications to represent Hispanic communities properly. Those prioritizing diverse, multicultural content are more likely to establish a footprint and cement their credibility in today’s competitive market. Here are best practices to consider.
2024 PRNEWS Platinum Awards Winners Unveiled
October 9th, 2024 by PRNEWSThe PR and communications industry celebrated the 2024 PRNEWS Platinum Awards in New York City on Tuesday evening, October 8, at Chelsea Piers’ Lighthouse venue. The glamorous, sold-out affair, which marks excellence in communications across people, teams and campaigns, showcased the best of the best in the business.
Creative Minds Working Together Enhance Social Impact Communications
October 8th, 2024 by Nicole SchumanAt Advertising Week New York 2024, The Female Quotient, a business committed to equality in the workplace, hosted a panel conversation, “Unlocking Power of Social Impact Campaigns.”