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LYON, FRANCE - 7 JULY, 2019: USA women's national team celebrate with a trophy after the 2019 FIFA Women's World Cup Final match between USA and Netherlands.

PR Roundup: Brands and Women’s Sports, Harris Visits Fox News, Social Media Gifting

October 17th, 2024 by

This week’s PR Roundup features a look into brands’ commitment to women’s sports, how Vice President Kamala Harris fared on Fox News and how influential social media is regarding gifting.

PR Lessons Learned: Tactics and Pivots of the Vance-Walz VP Debate

October 16th, 2024 by

There is no greater magnification of performance than the race to become the next President (or Vice President) of the United States—and the PR lessons gleaned from political candidates can serve as powerful reminders for communications professionals.

The PR and Marketing Effort Behind Chinese Laundry’s Taylor Swift Effect

October 16th, 2024 by

Chinese Laundry CMO Sarah Zurell is on a mission to make the fashion footwear brand cool again—as it was in the ’80s. And that, in her mind, meant they should be cool enough for Taylor Swift. Thanks to a coordinated PR effort on the part of Zurell’s PR agency CLD, some creative marketing tactics and a symbiotic relationship between marketing and PR, that dream was realized. We caught up with Zurell to discuss the PR-marketing partnership that made her pie-in-the-sky goal a reality.

a budget spredsheet showcasing PR agency fee structures that clients pay

Setting Your 2025 Budget? Here’s Why PR Is a Necessity

October 15th, 2024 by

It’s a scenario we’ve seen many times: companies slash PR and lose valuable momentum, only to spend even more time and money clawing back out of their attention deficit when the economy or their market sector comes roaring back.

Navigating Executive PR in the Age of AI: Keys to Building Influence and Trust

October 14th, 2024 by

To navigate the challenges AI poses to building influence and trust, here are three essential strategies executives can adopt to enhance their influence and maintain credibility in the AI-driven era.

Fraud Alert: How to Silence Your Inner Imposter

October 13th, 2024 by

Characterized by persistent feelings of inadequacy, fraud or self-doubt when it comes to one’s successes and accomplishments, imposter syndrome is often associated with high-performing individuals.

Tweaks in messaging can help brands unite the Divided American political groups in the United States.

PR Roundup: IPR Media Relations Report, Substack Lures More Journalists, Messaging Tips During Election Season

October 10th, 2024 by

This week’s roundup looks at an IPR report on adapting to new media relations strategies, the Substack journalist trend and Kennedy Institute advice on messaging during an election season.

Speaking Our Language: Harnessing Diverse Dialects in Communications to Resonate With Hispanic Audiences

October 10th, 2024 by

Embracing language and dialect diversity is not a trend; it’s critical in strategic multicultural communications to represent Hispanic communities properly. Those prioritizing diverse, multicultural content are more likely to establish a footprint and cement their credibility in today’s competitive market. Here are best practices to consider.

2024 PRNEWS Platinum Awards Winners Unveiled

October 9th, 2024 by

The PR and communications industry celebrated the 2024 PRNEWS Platinum Awards in New York City on Tuesday evening, October 8, at Chelsea Piers’ Lighthouse venue. The glamorous, sold-out affair, which marks excellence in communications across people, teams and campaigns, showcased the best of the best in the business.

Ad Council group panel included Michelle Hillman, Chief Campaign Development Officer, The Ad Council, Cindy Gallop, Founder & CEO, MakeLoveNotPorn, Shannon Washington, Global Chief Creative Officer, Gotham, PJ Pereira, C-Founder & Creative Chairman, Pereira O’Dell and Rafa Rizuto, Chief Creative Officer, North America, Ogilvy.

Creative Minds Working Together Enhance Social Impact Communications

October 8th, 2024 by

At Advertising Week New York 2024, The Female Quotient, a business committed to equality in the workplace, hosted a panel conversation, “Unlocking Power of Social Impact Campaigns.”