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Watching Midjourney, Generative Artificial Intelligence Program, Created Images, on a Macbook

PR Roundup: AI Workslop Emerges, PR Loses Credibility and “Reading Rainbow” Returns

October 2nd, 2025 by

PR Roundup explores AI workslop invading productivity for communicators, a new study showing journalist dissatisfaction with public relations professionals using AI for media relations and how the new host of “Reading Rainbow” was chosen via social media.

Portrait of a Powerful Female Leader Checking Media Briefing on her Tablet.

How AI Is Shaping the Future of PR Briefings

September 30th, 2025 by

Industry leaders note that the real power of AI in PR lies in giving teams their time back. When communicators spend less time sorting media mentions and formatting briefings, they can focus on the insights themselves and on what their organizations should do next.

Leveraging LinkedIn Newsletters for Thought Leadership title

How to Launch a Successful LinkedIn Newsletter

September 29th, 2025 by

Dorianne Ciccarelli, the VP of Digital at MikeWorldWide, shares best practices for launching a LinkedIn newsletter that grows your audience.

the letters A and I on keyboard keys, reflecting news organizations using AI for writing.

AI Disclosures Won’t Preserve Trust in News, but Prioritizing Readership Might

September 25th, 2025 by

Business Insider is now allowing journalists to use AI for first drafts without needing to disclose usage to readers. While the presence of AI in newsrooms is inevitable, disclosure alone won’t safeguard credibility.

Jimmy Kimmel does his monologue on Sept. 23, 2025 on Jimmy Kimmel Live.

PR Roundup: PR Lessons from Kimmel’s Monologue, Pitching Podcasts and Debuting “BrutalGPT”

September 25th, 2025 by

In this PR Roundup we look at the PR world’s reaction to Jimmy Kimmel’s critical monologue messaging, encouraging numbers surrounding podcasts and a cheeky campaign surrounding ChatGPT.

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PR Ethics and Agility: How to Practice Swift PR Without Losing Integrity

September 23rd, 2025 by

Ethical agility means acting swiftly without compromising on principles. It’s about creating systems and strategies that are nimble yet always guided by core values.

Turlock, CA - Jan 6, 2025: CA Governor Gavin Newsom speaking at a press conference regarding the California Jobs First project and previewing budget top lines for the upcoming fiscal year

Going Viral Becomes Strategy: Lessons from Gavin Newsom’s Social Surge

September 22nd, 2025 by

Newsom has not only amplified his digital presence but has also added a new twist to political engagement in the digital age.

outside ABC's Jimmy Kimmel Live Studio in Hollywood, California

PR Roundup: Kimmel Free Speech Fallout, Comscore Launches Scoreboard, Gen Alpha Drives Family Purchases

September 18th, 2025 by

This week’s PR Roundup looks at the chilling effect of employer retribution for triggering Charlie Kirk remarks on social media, how a new Comscore tool can inspire brand creativity and a new study that shows how Gen Alpha controls many purchasing decisions in the household.

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Inside the Post Search Era of Pay-to-Participate Public Relations

September 16th, 2025 by

The key to maximizing media investments and establishing a well-known brand is an integrated approach, where P2P complements PR.

Why Narrative Intelligence and GEO Are Redefining Reputation Risk

September 15th, 2025 by

Narrative intelligence, GEO and REO are not separate boxes to tick. Together, they form a decision architecture that forces you to ask harder questions.