PR Roundup explores AI workslop invading productivity for communicators, a new study showing journalist dissatisfaction with public relations professionals using AI for media relations and how the new host of “Reading Rainbow” was chosen via social media.
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How AI Is Shaping the Future of PR Briefings
September 30th, 2025 by Pragya DubeyIndustry leaders note that the real power of AI in PR lies in giving teams their time back. When communicators spend less time sorting media mentions and formatting briefings, they can focus on the insights themselves and on what their organizations should do next.

How to Launch a Successful LinkedIn Newsletter
September 29th, 2025 by Nicole SchumanDorianne Ciccarelli, the VP of Digital at MikeWorldWide, shares best practices for launching a LinkedIn newsletter that grows your audience.

AI Disclosures Won’t Preserve Trust in News, but Prioritizing Readership Might
September 25th, 2025 by Nicole TideiBusiness Insider is now allowing journalists to use AI for first drafts without needing to disclose usage to readers. While the presence of AI in newsrooms is inevitable, disclosure alone won’t safeguard credibility.

PR Roundup: PR Lessons from Kimmel’s Monologue, Pitching Podcasts and Debuting “BrutalGPT”
September 25th, 2025 by Nicole SchumanIn this PR Roundup we look at the PR world’s reaction to Jimmy Kimmel’s critical monologue messaging, encouraging numbers surrounding podcasts and a cheeky campaign surrounding ChatGPT.

PR Ethics and Agility: How to Practice Swift PR Without Losing Integrity
September 23rd, 2025 by John McCartneyEthical agility means acting swiftly without compromising on principles. It’s about creating systems and strategies that are nimble yet always guided by core values.

Going Viral Becomes Strategy: Lessons from Gavin Newsom’s Social Surge
September 22nd, 2025 by Lori RuggieroNewsom has not only amplified his digital presence but has also added a new twist to political engagement in the digital age.

PR Roundup: Kimmel Free Speech Fallout, Comscore Launches Scoreboard, Gen Alpha Drives Family Purchases
September 18th, 2025 by Nicole SchumanThis week’s PR Roundup looks at the chilling effect of employer retribution for triggering Charlie Kirk remarks on social media, how a new Comscore tool can inspire brand creativity and a new study that shows how Gen Alpha controls many purchasing decisions in the household.

Inside the Post Search Era of Pay-to-Participate Public Relations
September 16th, 2025 by LISA ANN PINKERTONThe key to maximizing media investments and establishing a well-known brand is an integrated approach, where P2P complements PR.

Why Narrative Intelligence and GEO Are Redefining Reputation Risk
September 15th, 2025 by Michael BritoNarrative intelligence, GEO and REO are not separate boxes to tick. Together, they form a decision architecture that forces you to ask harder questions.