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Best Practices for Establishing Global Brands

June 22nd, 2023 by

This piece explores how nations can benefit from global brand building to attract tourists, engage investors and nurture diplomatic ties while avoiding a white-wash of their histories.

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With Return to Office Policies in Place, Staff Must Communicate the Why

June 21st, 2023 by

Many employees may experience anxiety regarding a looming RTO—especially if they’ve been in a beneficial remote routine for the past several years. A strong, clear internal communication strategy can help navigate that.

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Tools, Updates to Monitor against Disinformation, Copyright Infringement

June 21st, 2023 by

PRNEWS rounded up a few brand safety-related tools that have come out in recent weeks to help communicators monitor against copyright infringement, disinformation and more.

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How To Shine At Brainstorming Sessions

June 20th, 2023 by

Our author shares tips he’s discovered over the years that can make you shine at your next brainstorm session.

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Three Tips to Master the Art of AI Prompt Writing

June 20th, 2023 by

Great prompt writing requires a thorough understanding of what you want to get out of the prompt, constant iteration, and the ability to communicate effectively to the AI. The better your input is into the AI, the better the AI’s output will be.

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Deconstructing the PGA Tour/LIV Merger: Four Lessons for Internal Communications Pros

June 19th, 2023 by

The communications coming directly from the PGA Tour players after the announcement were just as damning to the brand and reputation of the sport as were the thoughts of any analyst or pundit discussing the ethics and economics of the situation.

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What Fatherhood Can Teach Us About Communications

June 16th, 2023 by

With Father’s Day upon us, here are six things that fatherhood has taught our author about communications.

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Internal Best Practices To Recognize Juneteenth

June 16th, 2023 by

As brands and companies recognize Juneteenth, it’s important to remember that supporting Black employees authentically and respectfully requires meaningful planning, understanding and action. Here are some internal strategies that your organization can use.

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Communications Do’s and Dont’s for Acknowledging Juneteenth

June 15th, 2023 by

By following these communication dos and don’ts, you can help to ensure that Juneteenth is a meaningful and respectful celebration for everyone.

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An Overlooked Aspect of Your Communications Strategy

June 15th, 2023 by

With negative impacts of digital marketing rising and younger generations migrating away from social, our contributor explores how ignoring how communication campaigns are translated into the physical realm can be a costly mistake.