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Without an understanding of misogynoir, communications leaders aren’t equipped to navigate and address the unique challenges and biases Black women experience with increased visibility in media and public scrutiny and perception.

Social media posts on Biden’s accounts instead of news alerts circulated the information first—something that is common to the world of sports and entertainment, but not as regular when it comes to political news.

Increased awareness around and access to generative AI brings equal parts anxiety and excitement. Indeed, there are ethical issues to contend with, but also significant advantages to adding AI-powered tools to your work. Our author explores how communications analytics experts are exploring the creativity and freedom that comes with AI across analytics and primary research.

While the foundations of social media strategy for PR—goals, knowing the audience, measuring engagement, etc.—has stayed the same, much of the execution has changed.

This week’s PR Roundup examines the crisis over at Sticker Mule, a new report on disinformation following the assassination attempt and the endurance of trade publications.

At the 2024 Meltwater Summit in New York City last month, Neil Cameron, Head of Canadian Agency Partnerships at TikTok, guided attendees through “six universal truths” for creating compelling, short-form video on the platform. Regardless of budget or bandwidth constraints, PR and marketing pros can leverage these principles when creating video content.

This “live action case study” following President Biden’s recent campaign decisions has a lot to teach PR pros about leadership communications and crisis management.

Companies cannot expect influencers to single-handedly strengthen their customer bases with the same expertise they’ve used to build their personal brands.

This week’s PR Roundup features a look at The Economist’s poor choice for a publication cover, 7-Eleven Day and its heartwarming partnership and Edelman’s newest Trust Barometer report on business and racial justice.

How can brands utilize a long game of media relations to engage potential customers and journalists when a final product launch is months (if not years) away?