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The Crisis Air Canada Had Five Years to Prepare For

August 12th, 2026 by

In March, two Air Canada pilots were killed when an Air Canada Express flight crashed at LaGuardia Airport. The loss devastated  their families,  colleagues and the airline. The company’s CEO, Michael Rousseau, recorded a condolence… Continued

5 Questions With Dini von Mueffling of Dini von Mueffling Communications title card for the 5 Questions With podcast

Five Questions With Dini von Mueffling: What Six Years Representing an Epstein Survivor Taught Her About Social Impact PR

August 11th, 2026 by

In this episode of “Five Questions With…,” Dini von Mueffling discusses her PR work with the late Virginia Roberts Giuffre, the most prominent Epstein survivor and her family.

Art collage, Hands hold megaphones on either side of a laptop screen, symbolizing the power of digital media in amplifying communication. Various digital outreach strategies are visualized.

The Right Way to Turn Social Media Into News Coverage

August 10th, 2026 by

Given enough pressure, even the grumpiest baby boomer in communications will admit that social media can earn a media placement. The problem is that everyone else knows that already.

A Buc‑ee’s roadside convenience superstore displays its signature beaver‑mascot logo and bold red lettering on a light‑colored façade along a Texas travel corridor, reflecting the chain’s oversized retail footprint and its role in regional highway culture. Houston, TX

PR Roundup: Buc-ee’s Trademark Trouble, DuckDuckGo’s Brilliant Non-Product and a Data Wake-Up Call for Communicators

August 6th, 2026 by

This week in PR: Buc-ee’s trademark enforcement sparks national backlash, DuckDuckGo sells out with a privacy stunt, and Cision reveals why more data isn’t always better for brands.

PRNEWS Announces 2026 People of the Year

August 6th, 2026 by

PRNEWS announced its 2026 People of the Year honorees—an accomplished group of leaders, innovators and rising talent redefining the future of PR and communications.

Ensuring Workplace Inclusivity through Diverse Hiring Practices for All Employees and Families

Inclusive Communications Starts Long Before You Hit “Publish”

August 4th, 2026 by

Inclusive communications is not an afterthought. No matter what the objective is, a campaign will only be successful if the people it is trying to reach see themselves in the message.

AI generated misinformation news online or important breaking news concept on daily digital tablet computer

Meow Wolf’s Former VP of Comms: AI Is Telling Your Story. Is It Getting It Right?

August 3rd, 2026 by

Communications teams already have the skills to manage how AI machines answer the questions. Use them now, or spend years explaining an answer you had no hand in shaping.

Tony Romo pulled over by sheriff's department

PR Roundup: Iran War Tops Reputational Risk Index, Tony Romo’s OWI Crisis and Hot Jimothy Summer

July 30th, 2026 by

PR roundup covers the latest Reputation Risk Index focusing on the Iran war, what Tony Romo’s OWI arrest crisis and CBS’s silence can teach brands about crisis response, and what a little raccoon named Jimothy is teaching brands about the value of showing up fast.

The Bear tv show title graphic showing on a laptop

Yes, Chef: PR Lessons from ‘The Bear’

July 29th, 2026 by

As the beloved and flawed characters from “The Bear” came together in the final season, many PR professionals perhaps felt a tug at the heartstrings: a sense of familiarity between their working lives and those of the restaurant industry.

Leaking water from stainless steel pipe under sink in reference to leaks of information to the media and public.

Explainer: What is a Leak?

July 28th, 2026 by

Even experienced PR professionals need a refresher on the basics from time to time, as well as insights about newer concepts. Today we review the definition of a “leak.”