The common thinking about digital literacy is that the younger you are, the more you understand it. Yet common sense is off the mark, according to a study of more than 7,000 students who struggled “mightily” to identify online content. Marketers need to understand why digital literacy is important to the bottom line and ensure they and their staffs have the skills and knowledge to use and recommend the best channels.
Healthy fast-food chain Pret A Manger is in hot water after reports on Oct. 7 that another customer died from an allergic reaction to a Pret food item, making this the second account of an allergen-related death at the chain within the past two years. The brand seems to be reacting correctly, though.
“The millennial and Gen Z audience are always looking behind the marketing narrative at the purpose and the intention of companies and brands that they engage with,” says TwentyFirstCenturyBrand’s Jonathan Mildenhall (formerly of Airbnb and Coca-Cola). Here are some key tips for brands looking to define that purpose from Mildenhall’s keynote address at the PRSA International Conference 2018.
Brands make sustainability commitments all the time. Some gain headlines and go viral. Others receive little or no coverage. A veteran of sustainability communications, FleishmanHillard SVP Bob Axelrod, offers four tips to ensure your sustainability efforts and other CSR work will receive the coverage it merits.
There’s more demand than ever for companies that specialize in teaching brands how to write for voice. A leader among them, PullString, built a platform that enables brands to create highly engaging voice applications for devices like Alexa and Google Home without writing any code.
It was temporary relief that Facebook’s largest data breach to date occurred in the midst of non-stop coverage of the Judge Brett Kavanaugh brouhaha. Still, the incident and a story in The Washington Post point to serious issues for Facebook as it attempts to monitor its gargantuan site.
With all of the measurement options that exist, it can be easy to forget that the social platforms themselves track loads of data—but native analytics should nevertheless be a part of your measurement plan. To that end, here are some tips to best utilize them.
Fashion e-commerce site Revolve filed an IPO this week. The site, which describes itself in the filing as a “next-generation fashion retailer for millennial consumers”, mentions the word influencers a whopping 79 times. Going public also brings on an increased level of scrutiny, and the need for Revolve to make sure its influencers are properly disclosing their relationships to the FTC. That has not always been the case.
Google has the final say in what pages rank at the top of search results. So it makes sense that Google tools would be best suited for measuring the success of your website optimization efforts. In the last few months, Google has unveiled a slate of new features for better understanding website visitor behavior. Here’s a recap of each, with their communications takeaways.
Blogs can be an excellent way for brands to connect with audiences, but tying them back to business objectives can be difficult. This infographic provides a step by step process for creating compelling blog posts that will take your content from good to great.