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MGM Reaches Vegas Settlement, but Money Can’t Buy a Good Reputation

October 3rd, 2019 by

No amount of money can ever bring a person back from death. And a settlement reached two years after a national tragedy might be too late to repair a consumer’s perception of a brand.  While… Continued

Are Communicators Sending Out an SOS (Shiny Object Syndrome)?

August 29th, 2019 by

Emerging platform TikTok has seen a lot of buzz these days, and perhaps rightly so: It has added 1.2 billon users over just one year. A new shoppable hashtag campaign from Ralph Lauren is already… Continued

How to Make A Branded Podcast That People Actually Listen To

August 22nd, 2019 by

Earlier this week, The New York Times published a piece about the success of brand-produced podcasts. Author David Yaffe-Bellany focused on McDonald’s Gizmodo-produced “The Sauce,” a three-part “investigative” podcast that “examined the ‘mystery’ of how McDonald’s… Continued

Boeing: Unhealthy Leadership Leads to Crisis Mismanagement

July 25th, 2019 by

[Editor’s Note: This post describes two crises, both of which resulted in fatalities. In only one case, were jobs lost as a result.] At Flowery Branch, GA, about one hour’s drive from Atlanta, DJ Durkin… Continued

Why The Rise of Femvertising is Good PR

July 19th, 2019 by

Many marketers continue to operate with the idea that American family ideals of the past are relevant in targeting female demographics. But this tactic falls flat for many—if not most—modern women. Worse, it lacks the… Continued

Why Gender Stereotypes in Ads are Bad PR

July 18th, 2019 by

Many marketers continue to operate  with the idea that American family ideals of the past are still relevant in targeting  female demographics. But this tactic falls flat for many—if not most—modern women. Worse, that approach… Continued

What the U.S. Women’s Soccer Team Win Means for Equal Pay in PR

July 11th, 2019 by

The United States Women’s Soccer Team victory tour might just be the envy of all campaign managers. The successful embrace of the team’s fight for equal pay organically resounded throughout the crowds at each appearance… Continued

Why Facebook’s Libra Cryptocurrency Can’t Cure Its Transparency Blues

July 3rd, 2019 by

For the past few years, future-focused communicators have seen cryptocurrency as a potential tool for promoting brand transparency and accountability. That’s because blockchain, the digital technology that logs cryptocurrency transactions, acts as an unalterable ledger.… Continued

From Media Royalty, Career Advice for PR Pros in the Margins

June 27th, 2019 by

“How many of you in the room have ever felt stuck at some point in your career?” At the opening session of the Public Relations Society of America’s Corporate Communications Conference in New York, dozens… Continued

Why Does a Woman CEO Need to Be a News Story?

June 13th, 2019 by

The battle for gender equality marches on, played out in one of the most public spaces, headline news. And it’s not just about how much coverage women are receiving versus men—whether in politics or business… Continued