Topics

The GameStop explosion means monitoring the social conversation involves a lot more than previously thought. Not only do communicators have to keep track of a slew of channels and private conversations, they need to comprehend how subreddit groups operate and the damage they can do to brands.

Much like people, brands and organizations can find themselves in a funk, putting out the same messaging year after year, which, while reliable, can lose the attention of a fickle populace. 

Onclusive and Shareablee announced a strategic partnership to offer marketing and communication teams solutions for earned, owned and social media insights.

In light of the Jan. 6 violence at the U.S. Capitol and the social, racial and economic unrest of 2020, we asked Cristina Alesci, Chobani’s first chief corporate affairs officer, how CEOs are thinking about promises many companies made last year, as well as what a veteran journalist brings to a corporate setting.

Many agencies and practitioners already have attempted to predict what corporate responsibility and purpose look like for brands in 2021, but the time for pontification is over.

Now, we must be unapologetic in our expectation for companies to step in when governments fall short. This tenant of corporate responsibility was brought to the forefront with Twitter and Facebook announcing they’d banned former president Trump–permanently and indefinitely, respectively–from their platforms.

Black history has been celebrated in the U.S. for the last 95 years. The idea was conceived more than 100 years ago. Still, the stories of Black PR pioneers remain largely unknown.

For some in financial services the late-January phenomena of GameStop represented an existential threat. For others, it was a chance to take a position. In response, courageous executives acted. This was not possible without prior planning and consideration.

In the wake of calls for social justice last summer, it seemed as though every brand issued a statement or a black square. Indeed, there were plenty of brand posts about diversity, equity and inclusion (DEI).

As the world continues to rock and reel through concurrent stressors, companies need to reset and reevaluate their employee experience. In the wake of change and uncertainty, employee engagement programs are failing to meet employee needs.

We talked to PRNEWS Top Women in PR honorees about the advancements of women in the workforce, the importance of mentorship and how the industry can help tackle the challenges of working women.