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Can e-mail be helpful? What about annoying? Wasteful? Productive? Or costly? The answer is yes, to all of the above. Although e-mail can be enormously helpful in getting useful information to editors or clients at… Continued

Forget the old saying about things being "beyond control." As PR professionals, you know this is a rule not to heed seriously given what you go through every day. Following are some measured steps to take with… Continued

How do I make journalists pay attention to my press release? Every public relations practitioner asks this question. Most find the answer in tight, informative copy. An unhappy few attempt to find the answer in… Continued

To say the blogosphere has been growing at a locomotive rate the past few years is to make an excessive understatement. Consider these statistics culled from a March 2008 study conducted by Universal McCann: 77%… Continued

There’s a shifting mindset among companies and consumers alike—a recognition that the earth’s resources are not infinite, but need to be conserved. Although it’s true that the color green has long been associated with environmentally… Continued

There are many ways to go wrong with media, but here are are 10 major mistakes: 1. Cultivating journalists, not stories Many business leaders will point to this or that journalist as a favoured contact,… Continued

Keeping SEO in mind, here are a few free tools for conducting keyword research: • Google AdWords: www.adwords.google.com • Google Trends: www.google.com/trends • Microsoft adCenter Labs keyword forecast: http://adlab.msn.com/Keyword-Forecast/ • Trellian’s free search term suggestion tool:… Continued

As corporate social responsibility grows in importance to both consumers and the companies they deal with, it is helpful to take a step back and examine where we are in the issue more closely. What… Continued

In today’s 24/7 information universe, where adversity can affect–or, worse yet, pummel–the reputation of a company regardless of its office hours, mastering the art of online crisis communications is an industry imperative. Nowhere was this… Continued

The recently released 2008 Cone Cause Evolution Study reveals that consumers continue to have high philanthropic expectations for companies struggling amid the current economic crisis.  More than half (52%) of Americans feel companies should maintain… Continued