Topics

Americans with higher household incomes tend to use the Internet more often, and have more of a variety of tech gear to access the Web than those in lower income brackets.

CRM and customer service teams are lagging in the adoption of social media strategies, says a study. Just a quarter of customer service teams could ID where customers were "talking" about them.

In today’s PR world, every customer must be treated the same way PR people used to treat journalists.

The disillusionment that results from a recession can destroy the dynamic motivational force of employee pride and hamper a firm’s ability to grow when good times reemerge. Ken Makovsky offers tips on how to prevent that kind of—to use a ’70s term—malaise.

Should social media posts, tweets, videos and the like be saved by an organization? Or is it enough to depend on the platforms themselves when the need to find such content arises?

Social/digital media has changed the press release—for the better. Here are 10 tips to help you make your press release come alive online with search optimization techniques.

We asked PR News Advisory Board members about the trends and challenges within the PR discipline in 2010, and what the New Year will bring. Not too surprisingly, social media was a big topic of conversation, as was the acceptance of communications strategies in the C-suite.

Effectively managing a crisis situation can be the ultimate challenge even for the most experienced public relations professional. So what happens when public relations students, with no practical experience in crisis communications, are forced to deal with a major crisis?

Katie Paine analyzes the fallout around the latest WikiLeaks release, and grades the stealthy whistle-blowing site’s communications vs. the efforts of the U.S. government.

Have all your crisis ducks in a row? Here’s a checklist of questions from John R. Brooks of the Communication Services of the Evangelical Lutheran Church that may save you some trouble.