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Free speech or security threat? Americans are conflicted about how much freedom organizations like WikiLeaks should have in publishing confidential documents.

Working with the Ad Council on an initiative can be a fruitful exercise, but it’s important to have a measurement system in place—particularly when it comes to dollars spent.

Search engine optimization may sound complex to the uninitiated, but by following some basic essentials, PR pros can easily raise the visibility of their content online, including news releases.

Communicators are getting really good at monitoring what their customers are saying—it’s taking action on behalf of customers that’s lagging. But organizations large and small are starting to pick up the customer service pace.

As the world becomes more and more connected, and organizations establish global outposts, PR professionals need to understand the unique attributes of the regions in which they practice. Here’s a primer to get started.

Despite all the talk of Facebook and Twitter taking over the digital communications space, corporate execs say that e-mail and Web sites command the best ROI online. Still, PR practitioners are working to realize better returns from social media.

There is probably a PR discipline no more challenging—or more important—than measurement. PR News spoke to a variety of experts to find out what their measurement strategies and priorities are for this year.

Whether you choose to join the social media conversation or not, it is happening. The question, asks Sustainable Business Network co-founder John Friedman, is do you prefer it to go on with or without you?

The majority of Americans feel that corporate America failed to meet their expectations in 2010, and say that improved ethics is a key way for companies to lift their standings in 2011.

Unlike their B2C counterparts, B2B communicators must extend CSR messaging beyond direct stakeholders. Yet they do have a major theme in common: Ultimately, good citizenship is good for business.