Topics

Common Sense Can Jump-Start Climate Efforts

December 6th, 2010 by

Learn as much about your energy bill as you do your phone bill, and other tips to revamp your organization’s energy efficiency.

While Climate Comms Can Be a Hot Potato, It May Be Worth the Risk

December 6th, 2010 by

With CSR becoming a big communications buzzword in the last few years, why shouldn’t climate change become a bigger part of the sustainability mix? Organizations large and small are finding that the rewards in addressing the topic outweigh the risks.

Female Millennials: $$ Not the Big Prize

December 6th, 2010 by

According to a survey of the Millennial generation’s behavior and habits, today’s young woman is focused less on the "battle of the sexes" and more on individual achievement and satisfaction.

Plan Your Leadership Strategy for Your Next Crisis Today

December 6th, 2010 by

While dealing with a communications crisis may unpleasant, advance planning, skillful execution and honest evaluation could provide the ultimate PR learning experience.

Six Tips for Pitching Trade Editors

December 2nd, 2010 by

Guess what happens when you pitch a b2b editor without first doing homework on who that editor’s audience might be? Silly question? You’d be surprised how often it happens.

Rules of the Road for Modern PR Practitioners Covered at PR News’ How-To Conference

December 1st, 2010 by

While social media and influencer engagement tactics were woven throughout the day at PR News’ How-To Conference, timeless and essential topics like media relations got their due as well.

2010 15-to-Watch (Corporate/Nonprofit): Melissa Perlman

November 30th, 2010 by

Melissa Perlman Manager, Public Relations, Office Depot No one embodies Office Depot’s Taking Care of Business maxim more than Melissa Perlman. As part of Office Depot’s corporate dedication to environmental sustainability, Perlman produced several campaigns… Continued

2010 15-to-Watch (Agency): Angela Grossfeld

November 30th, 2010 by

Angela Grossfeld Vice President, Porter Novelli, Washington, D.C. With a background in advertising—both paid and public service—Angela Grossfeld is media agnostic, believing communications solutions can come in a variety of forms, including earned media, paid… Continued

2010 PR People Awards: PR Blogger of the Year

November 30th, 2010 by

Winner: Tim Haran Manager of Social Media Content, USANA Since launching USANA Health Sciences’ blog www.whatsupusana.com in December 2008, Tim Haran has continually found ways to tie in new and dynamic content that captivates readers’ interest… Continued

2010 15-to-Watch (Corporate/Nonprofit): Jessica Laiti

November 30th, 2010 by

Jessica Laiti Corporate Responsibility Specialist, Cox Enterprises Jessica Laiti holds more board and committee appointments than many top-level executives. As the head of Cox Enterprises’ partnership with Habitat for Humanity, Laiti coordinates every aspect of… Continued