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A new survey finds that the majority of PR pros say they must translate PR efforts into business results to win over the C-suite. Three experts offer advice on how to do just that.

While financial PR pros still face an uphill battle in rebuilding their organizations’ reputations, the crisis mode is largely over, replaced by new, more effective messaging.

The media cannot stop obsessing over director Terrence Malick, whose The Tree of Life won the Palme d’Or at the Cannes Film Festival, and it’s not just because his movies are bewitching.

Although we’re more globally connected than ever, PR approaches across the pond are decidedly different. Here are some contrasts to consider before practicing PR in Europe.

â–¶ Journos Source Socially: The Oriella PR Network’s fourth annual Digital Journalism Study reveals that a large percentage of journalists now use digital and social media—such as blogs, Facebook and Twitter—to source and verify the… Continued

B2B PR professionals must become investigative reporters and dig deep to mine those compelling company stories that will gain coverage and awareness.

Twitter, Facebook and blogs are key elements in the modern journalist’s repertoire for sourcing new story angles and connecting with PR pros.

As the use of social tools and networks encroaches further on the typical workday, some companies are fighting back to restore worker productivity with policies to minimize distractions.

Facebook’s attempt to plant stories about Google should prompt creative thinking about more ethical ways to confront competition.

Is your executive team ready to handle the heat from the media? Here are three key qualities—plus coaching points—that your leaders must possess in times of crisis.