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To a CEO, there’s nothing like having the stock price move upward, and PR can play a big role in that outcome.

To a CEO, there’s nothing like having the stock price move upward, and PR can play a big role in that outcome.

Consumers are skeptical of companies supporting causes that don’t align with their business or their brands, proving the importance of authenticity.

Hesitant to invest in social media because of measurement concerns? Try creating a matrix that demonstrates the value social media engagement.

The American Red Cross shifts attention to the drought in the Horn of Africa with a well-timed pledge of $1 million.

Open and innovative communications tactics are leading Domino’s back to pizza respectability after its 2009 viral video crisis.

Digital PR and a divided government have changed the game for public affairs pros—here are tips on how to be a winner.

An alternative to more robust blogging platforms like WordPress and Blogger, Tumblr scores in its simplicity and tight integration with other social networks.

PR professionals not only must be able to walk the business process walk, but talk the business process talk—with their CEOs.

When the California Milk Processor Board came under fire for its recent ad campaign, it harnessed negative comments to drive discussion and awareness of milk’s benefits.