At PR News conferences we often have a journalists’ panel that enables PR pros to hear what the media really thinks of them without having to take it personally—it’s the other folks in the room that get on their nerves. Always at the top …
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What to Do When You’ve Pitched the Wrong Journalist (at the Wrong Time)
January 27th, 2012 by Steve GoldsteinHow to Lift Your Personal Brand Sky High
January 26th, 2012 by Scott Van CampLate last week we were entertained by the downright bizarre story of Kim Dotcom, the larger-than-life founder of the now shuttered file sharing site Megaupload. Dotcom is now in jail in New Zealand, awaiting extradition to the U.S. to face charges of…
The Accidental Agency: A Retrospective of My Life in PR
January 26th, 2012 by Kathleen HensonKathleen Henson reflects on her 20 years in PR and the mentors who influenced her career.
The Accidental Agency: A Retrospective of My Life in PR
January 26th, 2012 by Kathleen HensonKathleen Henson reflects on her 20 years in PR and the mentors who influenced her career.
One Login, Lots of Data: Google’s Simplified Privacy Policy
January 25th, 2012 by Bill MiltenbergGoogle has simplified its privacy policy to make for one experience across its products, helping the company better understand users’ Web tendencies.
4 Key Strategies to Effective Employee Crowdsourcing
January 25th, 2012 by B.J. TalleyLooking for a way to boost employee engagement on the cheap? Look no further than internal crowdsourcing, but be sure to be transparent and inclusive in your approach.
PR News Poll: PR Pros to Use Texting in 2012 Campaigns
January 25th, 2012 by Bill MiltenbergPR News asked its online community whether they plan to use texting as part of their communications outreach in 2012.
PR News Poll: PR Pros to Use Texting in 2012 Campaigns
January 25th, 2012 by Bill MiltenbergPR News asked its online community whether they plan to use texting as part of their communications outreach in 2012.
Lack of Preparation Mars Costa Cruises Press Conference
January 25th, 2012 by Scott Van CampCommCore Consulting principle Jerry Doyle explains the four missteps made by Costa Cruises during its Jan. 16 press conference.
It’s Time for a PR Industry Debate; Here are the Topics
January 24th, 2012 by Diane SchwartzLet’s assume for a second that PR professionals do not agree on all issues. And let’s assume we have the opportunity to stage a PR Industry Debate, in the same “interesting” fashion as this year’s Republican debates. Bro…