Messaging

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Flavor Flav Signs Five-Year Sponsorship Deal as Official Hype Man for USA Water Polo Women’s and Men’s National Teams

Learning about Olympic Sports Sponsorship from Flavor Flav and USA Water Polo

July 30th, 2024 by

There is only one Flavor Flav, but his activation with USA Water Polo provides a few key lessons for any company looking to grow its brand through meaningful sports sponsorships, including leaning into the pillars of authenticity and commitment with a hype mindset.

Sign Language Deaf Disabled People Video Conference

Disability Pride Month: Moving Beyond Tokenism to Authentic Representation

July 30th, 2024 by

By amplifying real stories and voices, promoting diverse representation and steering clear of ableist tropes and stereotypes, organizations can foster a more inclusive and accessible society.

President Biden Speech July 24

PR Roundup: Biden Delivers, the Coconut Rises and Olympic Fever

July 25th, 2024 by

This week’s PR Roundup looks at the strategy surrounding President Joe Biden’s primetime speech, the rise of the coconut tree meme and an increase in American excitement for the 2024 Summer Olympics. Biden Delivers On… Continued

Group of strong women climbing highly on the stairs, hold hands and help each other. Females community with different ethnicity represent friendship, sisterhood.

Understanding Misogynoir and its Impact on Public Relations

July 23rd, 2024 by

Without an understanding of misogynoir, communications leaders aren’t equipped to navigate and address the unique challenges and biases Black women experience with increased visibility in media and public scrutiny and perception.

President Biden announced he would withdraw from the race on July 21 directly through his social media accounts.

Biden Breaks His Own News, Bypasses Mainstream Media

July 23rd, 2024 by

Social media posts on Biden’s accounts instead of news alerts circulated the information first—something that is common to the world of sports and entertainment, but not as regular when it comes to political news.

a sample of Sticker Mule's stickers which includes the google and youtube logos

PR Roundup: Sticker Mule Crisis, Disinformation Spreads Quickly, Trades Stay Steady

July 18th, 2024 by

This week’s PR Roundup examines the crisis over at Sticker Mule, a new report on disinformation following the assassination attempt and the endurance of trade publications.

Cover of the Economist with a walker with a Presidential seal on it for the cover story, No Way to Run a Country

PR Roundup: Economist’s Ableist Cover, 7-Eleven Day, Edelman’s Report on Business and Racial Justice

July 11th, 2024 by

This week’s PR Roundup features a look at The Economist’s poor choice for a publication cover, 7-Eleven Day and its heartwarming partnership and Edelman’s newest Trust Barometer report on business and racial justice.

Long road

The Media Relations Long Game

July 10th, 2024 by

How can brands utilize a long game of media relations to engage potential customers and journalists when a final product launch is months (if not years) away?

AP Stylebook

AP Style Update: Summer Olympics

July 10th, 2024 by

For this AP Style installment, we explore terms and topics for use during the upcoming Summer Olympics.

man on a laptop logging into linkedin, where he may post something on thought leadership in his industry.

Break Through the LinkedIn Noise by Avoiding Four Mistakes

July 8th, 2024 by

Standing out on LinkedIn is possible, especially by avoiding these four mistakes.