There is only one Flavor Flav, but his activation with USA Water Polo provides a few key lessons for any company looking to grow its brand through meaningful sports sponsorships, including leaning into the pillars of authenticity and commitment with a hype mindset.
Messaging
Disability Pride Month: Moving Beyond Tokenism to Authentic Representation
July 30th, 2024 by Matisse Hamel-NelisBy amplifying real stories and voices, promoting diverse representation and steering clear of ableist tropes and stereotypes, organizations can foster a more inclusive and accessible society.
PR Roundup: Biden Delivers, the Coconut Rises and Olympic Fever
July 25th, 2024 by Nicole SchumanThis week’s PR Roundup looks at the strategy surrounding President Joe Biden’s primetime speech, the rise of the coconut tree meme and an increase in American excitement for the 2024 Summer Olympics. Biden Delivers On… Continued
Understanding Misogynoir and its Impact on Public Relations
July 23rd, 2024 by Michael FranklinWithout an understanding of misogynoir, communications leaders aren’t equipped to navigate and address the unique challenges and biases Black women experience with increased visibility in media and public scrutiny and perception.
Biden Breaks His Own News, Bypasses Mainstream Media
July 23rd, 2024 by Nicole SchumanSocial media posts on Biden’s accounts instead of news alerts circulated the information first—something that is common to the world of sports and entertainment, but not as regular when it comes to political news.
PR Roundup: Sticker Mule Crisis, Disinformation Spreads Quickly, Trades Stay Steady
July 18th, 2024 by Nicole SchumanThis week’s PR Roundup examines the crisis over at Sticker Mule, a new report on disinformation following the assassination attempt and the endurance of trade publications.
PR Roundup: Economist’s Ableist Cover, 7-Eleven Day, Edelman’s Report on Business and Racial Justice
July 11th, 2024 by Nicole SchumanThis week’s PR Roundup features a look at The Economist’s poor choice for a publication cover, 7-Eleven Day and its heartwarming partnership and Edelman’s newest Trust Barometer report on business and racial justice.
The Media Relations Long Game
July 10th, 2024 by Andy LoweHow can brands utilize a long game of media relations to engage potential customers and journalists when a final product launch is months (if not years) away?
AP Style Update: Summer Olympics
July 10th, 2024 by Nicole SchumanFor this AP Style installment, we explore terms and topics for use during the upcoming Summer Olympics.
Break Through the LinkedIn Noise by Avoiding Four Mistakes
July 8th, 2024 by Ashton MathaiStanding out on LinkedIn is possible, especially by avoiding these four mistakes.