Messaging

image_pdfimage_print
Elmo provided a platform for empathy this week on Twitter

PR Roundup: Elmo’s Empathy, Super Bowl Ad Preview, Higher Ed Crisis Prep

February 1st, 2024 by

This week’s PR Roundup looks at Elmo’s impact on mental health, a preview of Super Bowl advertising themes and a new frontier for niche PR: Higher education.

A graphic of question marks provides the background art for our PRNEWS Explainer series which today asks what is an audience?

Explainer: A Guide to Integrated Marketing Communications

January 31st, 2024 by

IMC, also referred to as integrated marketing or integrated marketing communications, is a holistic approach to communication in which unified messages are shared across multiple channels. Our author breaks down the concept in the latest installment of our Explainer series.

Tweaks in messaging can help brands unite the Divided American political groups in the United States.

Communicating Purpose in the Age of Polarization

January 30th, 2024 by

Rather than bringing people together, research shows that highlighting the seriousness of a cause through outspoken and progressive messaging is actually driving a wedge between Americans at a time when unity is needed.

AI Brand-Building: Navigating Hype Cycles, Job Fears and Tech Storytelling

January 24th, 2024 by

Our author explores some of the key challenges in building AI brands, including navigating hype cycles, job-displacement fears and diving deep into the real scope of this technology.

Our author shows how to define four target audiences for a media campaign.

How Many Target Audiences is Optimal for a Media Placement?

January 22nd, 2024 by

Media exposure requires reaching at least four target audiences to even begin creating worthwhile engagement. Our author explores who to target and how.

New England Patriots 53th Super Bowl Championship Parade in Boston on Feb. 5, 2019. Coach Bill Belichick left the Patriots this week after 24 years with the organization.

PR Roundup: Belichick and Rodgers Out, PR Budgeting for 2024

January 11th, 2024 by

This week’s PR Roundup follows up on Aaron Rodgers’s dust up with Jimmy Kimmel, how the New England Patriots handled Bill Belichick’s departure, and reveals the results of a survey on 2024 budget priorities for PR professionals.

A graphic of question marks provides the background art for our PRNEWS Explainer series which today asks what is an audience?

Explainer: How to Define an Audience

January 10th, 2024 by

Today our explainer series looks at how to define, assess and measure your audience.

Fresh Ideas to Gain Earned Publicity For Super Bowl Tie-ins

January 9th, 2024 by

Because of the major media’s increasingly negative reporting about sports and athletes, our author writes, there is evidence that PR practitioners should throw out the old sports marketing publicity playbooks and provide fresh ideas for clients.

PR Pros Share Their 2024 PR Industry Predictions

December 20th, 2023 by

As 2024 approaches, it pays to take stock of everything that occurred in 2023 and how it will impact the next year of the PR industry.

9 Takeaways From the 2023 PRNEWS Media Relations Virtual Summit

December 6th, 2023 by

Nine key takeaways for PR pros from our Media Relations Virtual Summit.