3 Things PR Pros Need to Know from COP27

November 28th, 2022 by

The U.S. midterm elections overtook media coverage of COP27. Still, important communication takeaways emerged from the global climate confab. Chief among these is communication’s key role in conveying the benefits and immediacy of attacking climate change.

PRNEWS talks about PR and Ukraine clients on LinkedIn Live

[VIDEO] PRNEWS Live Discusses PR and Ukraine

November 21st, 2022 by

PRNEWS Live welcomed Andrew Frank, founder and president, KARV Communications, to discuss PR efforts on behalf of Ukrainian clients.

Taylor Swift Should Sing, ‘It’s Me, Hi, I’m the Problem, It’s Me’

November 18th, 2022 by

The Taylor Swift ticket hubbub dented the singer’s reputation. She also waited too long to respond. Swift let Ticketmaster absorb all the blame. When she finally responded, it was late and disappointing.

Communication Lessons from the Taylor Swift Ticketmaster Fiasco

November 18th, 2022 by

Ticketmaster’s less-than-transparent communication about Taylor Swift ticket offers myriad PR takeaways. Owning your mistakes is one of them, others involve transparent apologies.

Should ‘Woke’ Companies Be Worried?

November 15th, 2022 by

What is the best response when your company is called out for being “woke”? American values. Avoid getting dragged into a culture-war conversation. 

Ukrainian President Zelenskyy speaks at podium

How Ukraine’s Social Media Playbook Bolsters Western Support

November 10th, 2022 by

Finding the correct tone for your organization’s social posts is an important part of breaking through the noise and capturing consumer engagement. In the midst of a war, three light-hearted tweets from Ukraine succeeded.

Considering Audiences’ Spiritual Interests May Help Your Messaging

November 9th, 2022 by

The authors argue consumers’ spiritual beliefs can help predict behavior. As such, we should add it to traditional demographics and psychographics.

PR Leaders Share What Skills Incoming Pros Need to Succeed in Era of Uncertainty

October 26th, 2022 by

In a wide-ranging roundtable, three Platinum Awards honorees discussed the importance of PR pros having good research skills and why patience and discipline are needed when deciding about reacting to social issues.

Ukrainian President Zelenskyy speaks at podium

Communication Lessons from Zelenskyy: Be Agile, Direct and Inclusive

October 20th, 2022 by

Volodymyr Zelenskyy has employed numerous lessons from PR’s playbook. In the process, he’s remade himself and Ukraine from an underdog to a global favorite. Here’s what he can teach PR pros about high-stakes messaging.

Travel Sector’s Holiday PR Should Emphasize Brand Confidence and Transparency

October 19th, 2022 by

As the holidays arrive, MMGY Global CEO Clayton Reid says travel and hospitality brands’ messages should emphasize experiences, not price. In addition, he urges transparent messaging as the sector struggles with a labor shortage.