Media Training

Hand holding a microphone conducting a business interview or press conference

How To Protect Your Client From Headline-Seeking Reporters

October 10th, 2023 by

Consider these lessons learned when preparing your client for an interview with reporters.

Jann Wenner, co-founder of Rolling Stone magazine, fell from grace during a bad interview. Media training could have saved his image.

Wenner Crisis Shows the Power and Limits of Media Training

September 25th, 2023 by

Communicators can learn from Jann Wenner’s fall from grace. Clearly, media interviews and high-profile public speaking opportunities can have real consequences for public image.

Milwaukee's fiserv forum

Strategic Comms Lessons from the GOP Debate

August 24th, 2023 by

Anyone who wishes to persuade an audience could learn from the debate performance of the GOP candidates and apply some of the strategic communications best practices.

Rocket sketch drawing with crumpled blue paper ball on chalkboard.

Tips for Emerging from Stealth Mode

July 10th, 2023 by

When your company or client has been operating in stealth mode, quietly developing their product for months, or even years, making the switch to publicity can be an exciting but challenging time.

A man is trying to interview another man who is pushing him away, and yelling into a phone, in an attempt to go rogue from the original message

What to Do When Your Client Goes Rogue

June 13th, 2023 by

The public has seen its share of oversharing go badly. This includes CEOs, managers, and even brand social media accounts going rogue—a PR professional’s worst nightmare. 

CBS Miami reporter Samantha Rivera pushes a rowdy fan out of the camera shot at the end of the Panthers Golden Knights Stanley Cup playoffs Game 2

Don’t Let Anyone Hijack Your Message

June 13th, 2023 by

Our author showcases several important principles which PR pros should pass onto client and executive spokespeople to avoid having a narrative or message hijacked.

Interview with a famous person. Television or internet broadcast where a journalist talks to a celebrity. Vector illustration in flat style

What You Didn’t Learn in Class: How to Prep Clients For an Interview

May 2nd, 2023 by

Public relations agencies have many tools to prepare a client for an interview. But perhaps the most important one is not in any text book or training manual, that is, “common sense.”

Podium lectern with two microphones and United States flag in baackground

Communications Lessons from the State of the Union

February 13th, 2023 by

Many American companies could learn a few things from how President Joe Biden responded during his State of the Union.

NFL football

Preparing for Possible Negative Super Bowl & Olympics Media Coverage is PR’s Job

January 31st, 2023 by

Preparation for negative media coverage always is important. For tentpole events like the Super Bowl and the Olympics, it’s table stakes. Here are tips for preparing companies.

Why Leaders Need Communication Training and How to Do It

December 15th, 2022 by

Last-minute prep sessions won’t afford leaders solid communication skills. Instead, consider a proper training regime for leadership that include mock interviews, pivoting exercises and tips for change-management communication.