Media Relations

CEO departures at the world’s 500 largest revenue-producing companies jumped 10 percent from 2006 to 2007, according to Weber Shandwick’s ongoing CEO Departures analysis. The CEO departure rate is returning to 2005 levels. “Given stagnant… Continued

Most PR people envision the blogosphere as yet another new medium to address, a new way to scream more loudly at their stakeholders. In fact, PR people need to completely rethink their entire approach from… Continued

By Robbin Goodman Collectively, the social media — including blogs, social networks, RSS feeds, podcasts, wikis, reviews, bulletin boards and newsgroups — have the power to support or destroy a brand or reputation. Transparency is… Continued

According to a new study, there is a strong link between a company’s corporate communications organization and the company’s ranking on Fortune magazine’s “World’s Most Admired Companies” list.  Also, findings reveal that the professional background,… Continued

It seems like a dichotomy: You want to plan an event that has strong CSR overtones but you can’t because you lack the budget for it. Or so you think. Whether it’s sponsoring another company’s… Continued

Forget about nytimes.com! Believe it or not, there are several compelling sites out there in cyberspace where you can get your message out about your product or company—and still make an impression. Sure, the Web… Continued

Cultivating reporters can be an all-encompassing task, one that requires equal expenditures of energy, stamina and determination. Not only does it help knowing what a reporter’s beat is, how it relates to who or what… Continued

Before the Internet, it used to be that traditional media (TV, print, radio) was the avenue PR people targeted for their pitches. But now with the predominance of Web 2.0 and nontraditional media platforms, that… Continued

As PR practitioners, we’re often caught in a quandary between clients and companies who want results and journalists who won’t call you back because they want you off their backs. Unless, of course, they want… Continued

    The way communicators dispense information is out of sync with the way consumers use media, according to Media, Myths & Realities, a comprehensive survey of media usage among consumers and communications professionals conducted by… Continued