While influence can be used in good and bad ways, there is no doubt that more brands are getting caught in the crossfire of political ideologies that pit Americans against one another. That’s why it continues to be important for companies and organizations to review and reinforce a commitment to their brand ideals and values.
Stories by Lana McGilvray
Aim Wisely When Reacting to Texas Abortion Law Boycotts
September 7th, 2021 by Lana McGilvrayPurpose-driven brands should speak out on issues aligned with their values. But without strategy, unfair cancellations may result.