Stories by Lana McGilvray

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Diverse Barbie Toys for sale in the Supermarket Stand. Barbie is a fashion doll manufactured by the American toy company Mattel, Inc. and launched in March 1959. Minsk, Belarus, September 16, 2023

The Perpetual Value of Purpose Over Politics

October 18th, 2024 by

While influence can be used in good and bad ways, there is no doubt that more brands are getting caught in the crossfire of political ideologies that pit Americans against one another. That’s why it continues to be important for companies and organizations to review and reinforce a commitment to their brand ideals and values.

Aim Wisely When Reacting to Texas Abortion Law Boycotts 

September 7th, 2021 by

Purpose-driven brands should speak out on issues aligned with their values. But without strategy, unfair cancellations may result.