Media Relations

Public affairs and media coverage go hand-in-hand, which inevitably leads to challenges for the communications executives behind the messages; after all, these campaigns are often chock-full of information that is highly regulated, contested, controversial and/or… Continued

Following are effective best practices for nonprofit pros seeking to execute a media relations initiative.

It’s common knowledge that smoking causes health issues that increase the risk of death–not an insignificant price to pay for lighting up. But, in spite of this widespread knowledge, thousands of people pick up the… Continued

Recently, The Rosen Group polled Americans on their media preferences, and the results suggest that, despite the prominence of emerging digital media platforms, print is still deemed the most credible news source. Among the additional… Continued

By Larry Parnell A newly released national study of 12,000 editors and reporters holds some surprises and reaffirms conventional wisdom on the relationship between public relations professionals and the news media. It also challenges us… Continued

Digital media’s ongoing emergence may be rewriting the rules of traditional media relations, but PR pitches still drive coverage in a big way. Submissions from PR professionals are used by more than 94% of editors/journalists,… Continued

Gone are the days when most journalists seamlessly fit the classic stereotype: scrappy professionals armed with a beat-up notebook and a fat Rolodex who dashed in and out of chaotic newsrooms the moment a tip… Continued

Every day, public relations professionals pitch stories to media outlets of every stripe. First, the bad news: The vast majority do not succeed in generating coverage. Editors, producers and reporters are constantly overwhelmed with requests… Continued

Winner: Coca-Cola Enterprises Campaign: Coca-Cola Enterprises External Communications Plan for the 2008 National Political Conventions During the 2008 presidential campaigns, environmental issues were top concerns for both voters and candidates. To put those words into… Continued

Remember the days of the formally dressed, carefully contrived talking head that looked into the camera and sternly parroted the company line?  Good, now forget it because that spokesperson is a dinosaur, and training today’s… Continued