A recent study by Arketi Group finds that 68% of journalists feel that social media has generally had a positive effect on reporting within the B2B sector. Of the 61 professional journalists across several B2B… Continued
Media Relations
Prepping for Interviews During a Crisis
June 16th, 2009 by PRNEWSKnowing how to respond to the media when your company is in crisis mode is critical. Following are six best practices that will steer you toward the right course when facing the press during a… Continued
Handling The High-Profile Abramoff Case: A Lobbying Scandal Becomes a PR Mess
June 15th, 2009 by PRNEWSThe first time I got a press call about Jack Abramoff, it barely registered as a crisis. By the time he pleaded guilty and went to prison in 2006, more than 6,000 news stories had appeared
10 Ways to Generate Buzz for Your Business
June 9th, 2009 by PRNEWSDuring the first quarter of 2009, according to a recent report by The Nielsen Company, businesses spent $3.8 billion less on advertising than they did during the same time frame in 2008. With advertising expenditures… Continued
Web Access Vital to Journalists
June 8th, 2009 by PRNEWSThe results of TEKgroup International’s annual Online Newsroom Survey show that online newsrooms have become indispensable resources for journalists in their reporting of corporate news. The survey found that 78% of journalists polled visit companies’… Continued
For Business Crises, Bad Press Doesn’t Fit the Crime
June 8th, 2009 by PRNEWSAccording to a recent report by the Institute for Crisis Management, negative news coverage of business crises was disproportionately high in 2008. The study, which covered 1,500 print publications worldwide, found that eight of the… Continued
Public Blames Media Partially for Being Blindsided by the Recession
June 3rd, 2009 by PRNEWSAccording to a recent 52-nation online survey conducted by The Nielsen Company, most respondents worldwide are pointing their finger at the media, blaming it partially for doing a poor job informing the public about the… Continued
Ten Ways to Deal with the Media in a Crisis
June 1st, 2009 by PRNEWSFor any company, particularly one that’s in the public eye, a crisis, such as a bankruptcy, the unexpected death of a beloved CEO or a financial scandal, is going to require a well-calibrated mix of… Continued
Media Relations During a Crisis: Be Prepared, Then Execute
June 1st, 2009 by PRNEWSThe worst time to determine how to deal with media is in the midst of a crisis. You are going to face many challenges internally and externally, and dealing with the media will be one… Continued
Once Upon a Time: Be a Master Storyteller
May 27th, 2009 by PRNEWSYou know your key messages. You are armed with studies and data. But you’ve had a hard time connecting with your audience on your communications effort. What’s missing? A really good story. The best speakers… Continued