Measurement

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Tip Sheet: Who Says No One’s Measuring?

December 21st, 2006 by

I recently had a conversion experience. No, it wasn’t religious! It was, instead, related to the PR measurement world, and to my new-found faith in my fellow practitioners.

Measuring Corporate Reputation, Part II: Unrolling The Road Map, Reaching A Goal

November 3rd, 2006 by

A common childhood retort comes to mind when contemplating the state of one’s corporate reputation: "Sticks and stones may break my bones, but words will never hurt me."

The Dual Pandemics Lead to a Breakout Year for the Volume of Communication Measurement

November 3rd, 2004 by

As PR marks Communication Measurement Month in November, measurement seems to be continuing its upswing of recent years. Ironically, the global pandemic, is partially responsible.