Measurement

There is no one-size-fits-all approach to determining the best media mix for your organization, or to know precisely how to allocate resources for the best ROI. "If you tried to measure everything, you wouldn’t have… Continued

The PR industry continues to rely on social networking opportunities to leverage their business and reach otherwise unreachable clientele. Please share your thoughts and your experience on using social media as a valuable tool for leveraging for PR campaigns, increasing ROI and promoting your business as a whole.

Seems the paid media folks are having as much of a challenge getting their arms around measuring value in the social media and interactive environment as earned media people. Nielsen is calling for standards and… Continued

By Mark Weiner If "proving value" remains one of PR’s greatest challenges, why do so many people get it wrong? The difficulty may be that values are subjective: They change from organization to organization but… Continued

Now is the time to get smart about the measures that we traditionally have not used. Here’s how to get started: 1. Reach out to key individuals inside the organization that rely on and have… Continued

Knowing what to measure is critical to any PR measurement program. Yet what is important to one client may have little significance for another. Following is a focused list of key performance indicators (KPIs) that… Continued

Not a day–or, if you are on Twitter, not an hour–goes by without discussion about how social media is changing our business. Depending on whom you listen to, its impact on communications is either revolutionary… Continued

By Mark Weiner If "proving value" remains one of PR’s greatest challenges, why do so many people get it wrong? The difficulty may be that values are subjective: They change from organization to organization but… Continued

When the economy tanks, everybody starts to scrutinize the advertising, public relations and marketing budgets–especially the chief financial officer. So what do you say when your CFO asks you to prove that public relations is… Continued

Outputs: What is said, quantified by analyzing content based on: