The speed of Twitter can be intimidating to even the most social media-savvy communicator. But Krisleigh Hoermann, community manager for the American Heart Association, believes the platform is the perfect place to host a conversation—albeit… Continued
Measurement
PR News Q&A With Krisleigh Hoermann: Build Community at the Speed of a Tweet
February 2nd, 2012 by PRNEWSAs Google+ Grows, Early Adopters Reveal Brand-Page Best Practices
February 1st, 2012 by PRNEWSThe new year brings a sense of optimism to PR professionals, as budgets are set, programs are under way and that new iPad is now full of great apps. But this new year also brings… Continued
CEO Cred Suffers Biggest Barometer Dip in 9 Years
January 31st, 2012 by PRNEWSEdelman’s 2012 Trust Barometer study reveals a considerable decrease in CEO credibility and an increase in trusting social networking sites as sources of information about companies.
7 Simple Ways to Track How Well-Liked Your Brand Is on Facebook
January 30th, 2012 by Dave KerpenLikeable Media’s Dave Kerpen, who will deliver the afternoon keynote at PR News’ Feb. 16 Digital PR Summit in San Francisco, offers easy ways to gauge fan affinity for brand.
7 Simple Ways to Track How Well-Liked Your Brand Is on Facebook
January 30th, 2012 by Dave KerpenLikeable Media’s Dave Kerpen, who will deliver the afternoon keynote at PR News’ Feb. 16 Digital PR Summit in San Francisco, offers easy ways to gauge fan affinity for brand.
PR Council Roundtable: Smarter PR Best Route for Nonprofit Success in ‘Crippled’ Economy
January 30th, 2012 by PRNEWSIn the realm of communications, no group has had to do more with less than nonprofit PR practitioners. Four PR Council members discuss how they cope in a down economy.
PR Council Roundtable: Smarter PR Best Route for Nonprofit Success in ‘Crippled’ Economy
January 30th, 2012 by PRNEWSIn the realm of communications, no group has had to do more with less than nonprofit PR practitioners. Four PR Council members discuss how they cope in a down economy.
Tip Sheet: 10 Ways to Solidify PR’s Role in Social Strategy
January 30th, 2012 by Mike HollywoodFor the PR executive, it’s not all about smart social media tactics—it’s also about becoming a strategic leader in social media within your organization.
Tip Sheet: 10 Ways to Solidify PR’s Role in Social Strategy
January 30th, 2012 by Mike HollywoodFor the PR executive, it’s not all about smart social media tactics—it’s also about becoming a strategic leader in social media within your organization.
Top 5 Digital Skills PR Leaders Need to Master
January 24th, 2012 by Scott Van CampCMOs say they could be more tech-savvy on the job. What about PR leaders? What digital/social skills are most needed to move the communications needle and prove they belong at the table with senior management?