While mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results.
Internal Communication
Cut Through the Fog With Regular Forecasting
August 22nd, 2011 by Ken MakovskyForecasting not only puts a PR agency on the right business track, it is a powerful communications tool in itself.
Tip Sheet: Five Steps to Retaining Top Comms Talent
August 15th, 2011 by Beth HaikenThe PR job market is loosening up—now is the time to think about how to keep your top performers in the fold.
Case Study: PR Goes All Marketing in Reconnecting Employees of IT Giant HP with Human Resources Communications
August 15th, 2011 by PRNEWSBy accentuating content look and feel and executing marketing-style campaigns, HP successfully overhauled its internal HR communications outreach.
Charting the Industry: When Social Networking Gets Personal
August 8th, 2011 by PRNEWSWhile social media has changed the makeup of PR campaigns and the day-to-day tasks for PR pros, it also has presented a range of personal/professional use discrepancies.
Charting the Industry: Making Good on Bad Employee Morale
June 20th, 2011 by PRNEWSPoor employee morale is the No. 1 factor that decreases employee engagement, says an IABC study. Internal comms experts weigh in on how bad morale is identified and offer some cures.
Back to the Drawing Board for Internal Communicators
June 7th, 2011 by PRNEWSCompanies have a long way to go in improving internal communications, as bottlenecks and ineffective practices still limit worker productivity and erode morale.
Quick Study: Back to the Drawing Board for Internal Communicators; Majority of Gen Y-ers Consider Cutting the Pay TV Cord
June 6th, 2011 by PRNEWSâ–¶ Internal Comms Needs Work: According to the first annual Workplace Communications Impact Survey—conducted online in September 2010 and released in June 2011 by Harris Interactive and Yammer Inc. — companies still have a long… Continued
Quick Study: Journalists Use Twitter to Source New Story Angles; Companies Fight Digital Diversions With Social Shutdown
May 23rd, 2011 by PRNEWSâ–¶ Journos Source Socially: The Oriella PR Network’s fourth annual Digital Journalism Study reveals that a large percentage of journalists now use digital and social media—such as blogs, Facebook and Twitter—to source and verify the… Continued
Companies Fight Digital Diversions With Social Shutdown
May 23rd, 2011 by PRNEWSAs the use of social tools and networks encroaches further on the typical workday, some companies are fighting back to restore worker productivity with policies to minimize distractions.