While mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results.
The PR job market is loosening up—now is the time to think about how to keep your top performers in the fold.
Case Study: PR Goes All Marketing in Reconnecting Employees of IT Giant HP with Human Resources CommunicationsAugust 15th, 2011 by PRNEWS
By accentuating content look and feel and executing marketing-style campaigns, HP successfully overhauled its internal HR communications outreach.
While social media has changed the makeup of PR campaigns and the day-to-day tasks for PR pros, it also has presented a range of personal/professional use discrepancies.
Poor employee morale is the No. 1 factor that decreases employee engagement, says an IABC study. Internal comms experts weigh in on how bad morale is identified and offer some cures.
Companies have a long way to go in improving internal communications, as bottlenecks and ineffective practices still limit worker productivity and erode morale.
Quick Study: Back to the Drawing Board for Internal Communicators; Majority of Gen Y-ers Consider Cutting the Pay TV CordJune 6th, 2011 by PRNEWS
â–¶ Internal Comms Needs Work: According to the first annual Workplace Communications Impact Survey—conducted online in September 2010 and released in June 2011 by Harris Interactive and Yammer Inc. — companies still have a long… Continued
Quick Study: Journalists Use Twitter to Source New Story Angles; Companies Fight Digital Diversions With Social ShutdownMay 23rd, 2011 by PRNEWS
â–¶ Journos Source Socially: The Oriella PR Network’s fourth annual Digital Journalism Study reveals that a large percentage of journalists now use digital and social media—such as blogs, Facebook and Twitter—to source and verify the… Continued
As the use of social tools and networks encroaches further on the typical workday, some companies are fighting back to restore worker productivity with policies to minimize distractions.