Internal Communication

A key factor in recruiting and maintaining a fulfilled and productive workforce is good internal communications throughout the company. An engaged employee, who feels that their company is keeping them informed and prioritizing their well-being, is a happy employee. But how many businesses are actually making internal communications a priority? Not as many as there should be, according to a recent infographic from Arthur J. Gallagher & Co., a risk management, insurance and consulting firm.

If you think you know what it means to be a CMO, think again. Big shifts in business have necessitated a reimagining of this role.

CEO turnovers are becoming an increasingly common occurrence in the business world. From a messaging standpoint, what’s most important when it comes to leadership changes is how the news is communicated to stakeholders, especially to internal employees. Change can be scary, and it is crucial to ensure the company’s workforce understands what’s going on, how it will impact them and the organization as a whole and how the transition process will take effect.

Following a report based on leaked internal Google documents about plans to launch a censored version of the search engine in China, some Google employees are less than impressed. The project (code named Dragonfly in confidential documents) was started in the spring of 2017 and had been confidential within the company, save for a small portion of Google’s large, multinational workforce, until this week.

A PR crisis often becomes a media feeding frenzy. When the crisis involves a media brand and a CEO, it’s a frenzy run amok. Media, like PR, usually abhors being the story. The sexual harassment allegations against CBS chief Les Moonves are far more than the story of a top media executive and his brand wishing to stay out of the news, though. Communicators will be watching closely to see how CBS talks about this crisis, although the network might not be allowed make all its own choices.

During the winter and summer holidays the PR department of a big pharma company sends employees a note about the company’s views on issues that might arise during conversations with friends and family at social gatherings. With… Continued

“First we eat, then we do everything else,” the preeminent American food writer M.F.K. Fisher once proclaimed. We can all agree that food is an important part of our lives. So when the CEO of… Continued

Employees of several companies, from Silicon Valley stalwarts like Amazon and Microsoft to professional services network Deloitte and its competitor McKinsey & Company, have publicly raised moral objections to the work that their companies conduct with the U.S. Immigration and Customs Enforcement agency (ICE), which carries out border separations. The trend presents a question for internal communicators: How should brands respond when employees object to business partnerships on moral grounds?

Internal communications is hard. So is change. There may be few things more difficult for communicators than to explain changes to employees. We asked 13 PR pros for their best practices in handling this delicate form of communications.

In each edition of PR News we highlight takeaways from an article or articles as well as additions to the PR News Resource Center, which is available only to subscribers at https://www.prnewsonline.com/subscriber-resources/