Digital & Technology

Subway acted fast in responding to the latest development in a criminal case against the brand’s most familiar face.

Veteran journalist Seth Arenstein has been named editor of PR News’ cornerstone weekly premium publication and will lead the media brand’s premium content products.

Writing The Right Thing: How many lessons can brands and PR pros learn from Bic South Africa’s recent social media blunder?

Shawn Paul Wood of Woodworks Communications shares his content strategy checklist, borne of hard-earned experience.

Now PR agencies call themselves integrated communications firms. The transition is subtle, but it says a lot about the evolution of PR.

Nebo Agency and its partners set out to alter the perception of Atlanta to reflect the cultural, technological and financial powerhouse that it is.

You can improve the effectiveness, reach and impact of your press releases by following these 8 simple steps.

Writing obituaries for the traditional press release has become a growth industry. Nevertheless, organizations continue to rely on press releases as a cost-effective means to disseminate their messages. Yet the nature of the press release is changing.

Using words designed to boost emotional engagement, marketers shun visual storytelling techniques and Robert Gray takes charge at PR Newswire.

Move over, Facebook? Snapchat says users now send at least 700 million photos and videos per day via the ephemeral-messaging service.