Digital & Technology

What happens when you gather more than 400 of the best communicators in a room and ask them to share best advice? It’s no surprise that you get really smart answers worthy of a blog.… Continued

PR News recognized the winners and honorable mentions at its 2015 PR Platinum and Agency Elite Awards luncheon at the Marriott Marquis in New York’s Times Square on October 27, 2015.

There are a number of ways to approach an SEO strategy for social, but if you keep in mind at least a certain number of principles, you will be a step closer to optimizing your brand’s social presence.

Southwest Airlines’ social business org chart.

It’s been said a picture is worth a thousand words. But how much is that Instagram picture you just posted worth to your brand—whether it’s your corporate or personal account?

As many brands finding their way in social, Southwest Airlines tested a lot of things to see what would stick. We didn’t start with a strategy. Instead we started with a conversation.

Cutting through the clutter to get your message out on Snapchat is no easy task. Here are some tips for setting up your Snapchat communications strategy.

One of the principle items your brand needs in the ongoing struggle to get your online content seen and shared is a healthy link profile. Here are the elements.

Envision a nationally televised debate among leaders in Public Relations. Who you picture on that stage is a pretty good indicator of the state of our profession. To keep the personalities out of this for now, what issues would you want debated? What are the themes resonating now that also will prepare us for a […]

Envision a nationally televised debate among leaders in Public Relations. Who you picture on that stage is a pretty good indicator of the state of our profession. To keep the personalities out of this for… Continued