Digital & Technology

Thanks to Twitter, PR, sales and marketing just got a little cozier. The company announced yesterday that retailers using certain e-commerce platforms can now sell products and services within a tweet by adding a “Buy” button.

Social media writing can be particularly challenging for communicators, but here are some tips to make it less of a challenge and more of an opportunity.

Party City has not responded to claims that it removed customer feedback from its Facebook page after a customer penned a letter detailing her issues with the gendering of the store’s Halloween costumes.

5 tips from FedEx about using Instagram to tell brand stories.

Ask any journalist to give his/her thoughts on infographics and you should expect, at the very least, an eye roll. Though news outlets have used infographics since before the birth of the Internet and USA

I love to learn from other people and I’ve always believed I get more from the relationship than I give. Mentoring younger folks keeps my eyes fresh.

Even for a brand as well known as Just Born Quality Confections’ PEEPS, building its audience on an under-utilized social platform can be a staggering feat.

One of the most challenging aspects of social media is proving a return on the investment. Here are some tools and techniques to help you prove the return on your social media investment.

While everyone from the C-suite down to the mailroom knows the necessity of a well-formed communications plan, the jury is still out on the best way to accurately report and measure its effectiveness.

“Mutuality Matters” author and Social Media Summit keynote speaker Kare Anderson discusses behavior cues that compel others to listen and respond to you, and those that drive others away.