Digital & Technology

There is still time for social media communicators to prepare for Facebook’s imminent “Dislike” button.

Even though it’s a cliché at this point, the importance of visual storytelling cannot be understated. The truth of that statement becomes more evident when you throw social media into the mix.

When it comes to the intersection of data and content, it’s important that the human element of your content creation process isn’t asleep at the wheel while data drives the process.

Ditch the hard sell in favor of supplying top-quality content. Serve the community and they’ll return the favor by helping you achieve your business goals.

Thanks to Twitter, PR, sales and marketing just got a little cozier. The company announced yesterday that retailers using certain e-commerce platforms can now sell products and services within a tweet by adding a “Buy” button.

Social media writing can be particularly challenging for communicators, but here are some tips to make it less of a challenge and more of an opportunity.

Party City has not responded to claims that it removed customer feedback from its Facebook page after a customer penned a letter detailing her issues with the gendering of the store’s Halloween costumes.

5 tips from FedEx about using Instagram to tell brand stories.

Ask any journalist to give his/her thoughts on infographics and you should expect, at the very least, an eye roll. Though news outlets have used infographics since before the birth of the Internet and USA

I love to learn from other people and I’ve always believed I get more from the relationship than I give. Mentoring younger folks keeps my eyes fresh.