Digital & Technology

Corporate and personal brands celebrate #GivingTuesday.

There are three key steps to an effective Google AdWords campaign you can use to increase brand awareness.

In order to get a client op-ed published on a significant op-ed page, on a major website or in a key trade publication, you need good strategy, substance and timing.

Video expert Tod Plotkin provides tips on creating video, optimizing search and getting it distributed.

Vox is the newest brand to branch out into a new frontier of visual communication.

It’s relatively easy to anticipate macro trends in technology for 2016. It is much harder to predict how those trends will change the communications profession.

PR pros face a steep uphill climb when it comes to getting a reporter’s attention. Here are some tips to cut through the clutter and get your story heard.

Many people neglect crucial areas of their releases that could be better optimized. Here’s where you should focus.

Facebook took the high road when criticized about why it failed to activate Safety Check for Beirut but did so for Paris.

In preparation for a successful 2016, here are some tips PR professionals may want to consider.