MSR Communications is a full–service boutique PR agency, recently named The Best Technology PR Firm in California by Acquisition International Magazine, in the heart of San Francisco’s financial district, and serving enterprise and consumer lifestyle technology clients.
Featuring a team of 13 PR professionals and led by founder Mary Shank Rockman, MSR Communications has cultivated a culture that harnesses both traditional PR practices, social media and content creation while pioneering innovative approaches to optimize results for clients.
It’s no coincidence that MSR’s core team of senior-level employees have stuck together for the past eight—nearly nine—years, with the longest remaining employee clocking in 16 years at the agency just after its doors opened in 1999.
The voluntary turnover rate at MSR is the lowest in the industry and the average tenure of employees at MSR Communications - six years - far outpaces the PR industry standard. This illustrates the wealth of opportunities employees have at MSR for not only their professional growth, but for their personal growth as well. All interns and junior-level staff are paired with managers who also serve as mentors and administer bi-annual reviews.
MSR knows that the value a boutique agency has to offer is an objective eye to what a company does, and a sharp wit in communicating that story. Clients demand a rich environment teeming with fresh ideas and story angles they may not have considered; and most importantly, ones that are genuine enough to resonate with influencers and their readers. Once again, MSR delivers this client service by investing in employees. The agency's diverse and global client roster offers staff the opportunity to spread their professional networks far afield and cross-pollinate diverse verticals with fresh ideas.
Without an official council, MSR is about as diverse as PR agencies come in regards to age, gender, race, religion and overall cultural diversity. With a 50/50 mix between women and men at both senior and junior levels, MSR fosters an environment that promotes employees to express their individuality and showcase their talents and passions inside the office as well as outside of the office.