Digital & Technology

When I ask my friends in PR what they’d do with a bigger budget, their first instinct is to smile that “yeah, right!” smile. It’s hard enough to keep the budget they have much less… Continued

If the lines between paid, owned and earned media have become blurred, why is the internal structure at most organizations still so linear? In this commentary, Brooks Thomas, social business advisor with Southwest Airlines, argues for a more integrated approach and provides four tips for smaller organizations looking to bust down the silos between those three types of content.

In the course of your career, you’ll have attended dozens if not hundreds of industry events where – if you’re like most human attendees – you’ve exchanged business cards as if by rote, refilled your… Continued

When people came up for air last week long enough to discuss something other than the tribulations of Misters Comey and Trump, a few of them spoke about Apple’s new HomePod. That was our cue to ask communicators if their brands are invested in voice activation. We also wondered if it’s time for communicators to begin making significant investments in voice activation.

Each year Mary Meeker, a partner at venture capital firm Kleiner Perkins Caufield & Byers, puts together an exhaustive analysis of the latest online trends and the insights that can be gleaned from them. This year the report is a robust 355 pages—but here are a few of the important highlights for PR and marketing professionals.

Generating new and exciting content is essential to any social media strategy, but it’s no small feat. Brands spend a good chunk of their marketing budget on copywriters, agencies and influencers to build a library of rich, dynamic content that captures and captivates their audience’s attention. But there’s another way. Here, Vanessa Sain-Dieguez, senior director of HR digital strategy at Hilton Worldwide, shows how the hotel giant built a tribe of passionate content creators in-house.

In our regular feature about trends in PR and communications, Scott Sleek of the Association for Psychological Science discusses the changes his organization made at its web site when it determined the social media market had shifted.

Imagine this: attendees at a conference are flocking to a table filled with greeting cards where they can choose among “thank you,” “happy birthday” and “congratulations” greetings, write something nice (hopefully), lick the envelope and… Continued

Getting your brand covered fairly or favorably by a respected journalist in a respected media outlet—that’s what perceived authenticity used to be. It was the brass ring for communicators. Then the pool of full-time journalists… Continued

A salesperson, a PR manager and a marketer walk into a bar…or so your bottom line wishes. The birth of social media forced organizations to draw up new business strategies to stay competitive in the digital space. And so they did—one department at a time. Ask a salesperson what their social strategy is, or even what social media means to her profit goals and she will probably give you a completely different answer than the PR or marketing manager within the same organization. So how can you build a truly integrated communications team? By following these three steps.