Asked what type of social video they watched most, consumers’ top three responses were telling: how-to videos, lists, and clips about sales and promos. Two of these video types also translate to strategies for engagement through editorial content—the reason people read so many listicles and how-to pieces is because they want to know, upfront, how the information you are providing benefits them. It’s unsurprising, then, that providing a service to your audience through how-to content and lists provides many happy returns in video form, too.
It’s still tough for some American communicators to tell just what all of this means for us, at least until we start to see some consequences from GDPR’s enforcement. Those consequences will arrive by end of year in the form of sanctions, though, according to European Data Protection Supervisor Giovanni Buttarelli.
The common thinking about digital literacy is that the younger you are, the more you understand it. Yet common sense is off the mark, according to a study of more than 7,000 students who struggled “mightily” to identify online content. Marketers need to understand why digital literacy is important to the bottom line and ensure they and their staffs have the skills and knowledge to use and recommend the best channels.
There’s more demand than ever for companies that specialize in teaching brands how to write for voice. A leader among them, PullString, built a platform that enables brands to create highly engaging voice applications for devices like Alexa and Google Home without writing any code.
Fashion e-commerce site Revolve filed an IPO this week. The site, which describes itself in the filing as a “next-generation fashion retailer for millennial consumers”, mentions the word influencers a whopping 79 times. Going public also brings on an increased level of scrutiny, and the need for Revolve to make sure its influencers are properly disclosing their relationships to the FTC. That has not always been the case.
Content marketing is an element of many communicators’ daily work. But it can be challenging to tie back content marketing efforts to overall communications and business goals, from audience growth to fundraising. And while there’s no one-size-fits-all solution to successful content marketing, it’s most important to play to your strengths, sourcing content that’s close to home, according to Indiegogo’s director of integrated marketing, Kira Sparks.
Though VR and AR have become much more ubiquitous over the last three years, most businesses are still reticent to dive in. Last week, eMarketer shared infographics culled from a Harvard Business Review study in March 2018 that found while roughly two-thirds of U.S. executives polled claimed to be exploring the use of mixed reality (MR) technology, only 20% said they are “currently in production or deploying MR.”
IABC Report: C-Suite Wants PR to Cut Through the Digital Noise, Be Budget-Savvy and (Maybe) Help With DiversityJune 5th, 2018 by Sophie Maerowitz
At the IABC Conference in Montreal, a cross-industry panel of three senior business leaders opened up about the value of communications at their organizations. (Spoiler alert: Their comments were overwhelmingly positive.)
In a world constantly disrupted by technological advances, how can we make sure we’re the ones making change, and that change isn’t making us? That was a question posited by keynote speaker and futurist Anab Jain at the International Association of Business Communicators’ World Conference in Montréal.
Promoting an event in 2018 is a tough gig, especially at this time of year. Summer vacations are around the corner and it’s hard to compete with Coachella or a night of binge-watching “The Handmaid’s Tale.” Luckily, there are some tactics that will grab your potential attendees’ attention and help ensure they show up on the big day. Here are four tips for upping RSVPs for your next event.