Ten years ago, PR pros never dreamed of creating warping facial filters for Instagram Stories or geotargeting users with video on Facebook. But as technology evolves, so does the ability to enrich storytelling, and stop scrollers in their tracks. Content will remain one of the most important strategies for brands to engage users and stand out from a continual deluge of media. Here are some content trends for the year ahead.
At PRNEWS, we’ve looked at impressive branded holiday swag, and gifts for PR pros. But when it comes to really feeling warm, fuzzy, and full of mirth, there’s nothing better than a PR campaign with takeaways for you, our readers. So put down the eggnog and indulge us as we look at holiday PR campaigns that fill us with cheer.
Journalists and public relations experts discussed adapting to new media strategies at the PRNEWS Media Relations Conference in Washington, D.C. on Dec. 13. The panel, “Rethinking Media Relations in the Age of New Media,” included Brandon Arolfo, head of PBS digital studios, Sara Fischer, media reporter for Axios, Nicole Smith, director of corporate communications at IAC and Katina Arnold, vice president, corporate communications at ESPN.
What does the popularity of year-end lists mean for brands? A smorgasbord for media mentions, content shares and article placements. Giving the public what they want, in a usable package, is one of the finest public relations strategies used by companies like GIPHY and Uber. Lists inspire the media to spur further stories, as well as grab the attention of consumers.
At PRNEWS, we thought about how to utilize Slack to connect our readership and community. How could we leverage the relationships we’ve built with amazing contacts to benefit those outside of our circle, and bolster an entire community? And with that, we created the PR and Communications Pros Slack group.
Messages now flood our digital channels, and these messages are usually drawn from experience. Morning Consult released a new survey on influencer marketing that found 61 percent of participants are likely to support and talk about brands they love, without—get this—being paid. Without any brand prodding or pushing, consumers have become a public relations channel for companies. And hopefully, most of what they are saying is good news.
To some, it might seem quaint to divide PR into digital and traditional PR. Still, plenty of job titles and org charts include the words “digital PR.” As such, we offer three tips about elements that need to be included in successful digital PR campaigns.
While keeping up-to-date with digital communications jargon might be at the bottom of your to-do list, it never hurts to be aware of the shorthand metrics your colleagues working in sales and marketing use in emails and meetings. Test yourself on your acronym knowledge in our handy quiz.
On first glance, someone who proposes we reduce our use of digital devices might seem out of place as a guest speaker at last week’s PRNEWS Digital Awards breakfast. In the end, though, digital sociologist Dr. Julie Albright offered useful insights for PR pros as they approach the challenge of communicating in a digitally altered society.
You think it’s too early to begin preparing for Halloween? What a ghostly thought. In fact, Halloween is a wonderful time to dig up some fun for your brand and its followers. Accordingly, here are three scary tips for injecting some excitement into your brand on October 31 that even the devil will find thrilling.