Digital & Technology

LinkedIn Creator Mode on a mobile phone and laptop

Learning About LinkedIn: Creator Mode

September 11th, 2023 by

How can LinkedIn Creator Mode benefit public relations, communication professionals, their clients and brands?

Trend watcher concept. Trend analysis and project promotion. Specialist in tracking the emergence of new business trends. Vector illustration in flat style

Keeping Up with the Latest Industry Trends

August 31st, 2023 by

What do AI, data, Substack and DEI all have in common? They are some of the most important industry trends to be aware of at the moment, according to our author.

RFP- Request For Proposal written in notebook.

5 Must-Haves for Your Digital Marketing RFP

August 17th, 2023 by

The right agency will help you expand your online presence, increase traffic to your website, and ultimately boost your bottom line. When it comes to selecting the right agency, though, the process can be overwhelming. Here’s how you can ensure your business is making the right decision.

megaphone with text press release

Tools, Updates to Save Time on Media Outreach

August 16th, 2023 by

PRNEWS rounded up a few media relations-related tools and updates that have come out in recent weeks to help communicators save time.

how to create social video when you are not an expert

How to Create Social Video Like an Expert (Even When You Are Not)

August 14th, 2023 by

PRNEWS asked some video experts for some tips for communicators who may not have an editing and production background, but can create engaging social video with some simple guidance.

social media platforms, like Threads, are forgetting to make themselves accessible. Here's how communicators should evaluate platforms for accessibility

Top Tips: Evaluating Social Media Platforms (Like Threads) for Accessibility

July 20th, 2023 by

One of the biggest issues with the Threads platform is its failure to prioritize accessibility and provide all users with a seamless experience. 

AI ethics or AI Law concept. Developing AI codes of ethics. Compliance, regulation, standard , business policy and responsibility for guarding against unintended bias in machine learning algorithms.

Communications, AI and The Role of Ethics

July 19th, 2023 by

Communicators should be focused on advising clients and leaders on developing codes of conduct to govern their own work and to effectively communicate these guidelines to key stakeholders, from employees, to customers, to market makers.

Hands designing user website on laptop screen, moving UI elements around

Rebranding? Ensure You Migrate Your Website Properly

July 12th, 2023 by

Executing a rebrand isn’t as easy as slapping your new name and shiny logo on the site. Completing a domain migration in a way that preserves existing SEO value is a somewhat complicated and tedious process—but it’s well worth the effort to preserve the traffic you’ve worked tirelessly to earn.

man on a laptop logging into linkedin, where he may post something on thought leadership in his industry.

Learning About LinkedIn: Thought Leadership Posts

June 28th, 2023 by

Today’s piece highlights best practices for LinkedIn posting for burgeoning thought leaders.

pros and cons on paper

Pros and Cons of Using ChatGPT for B2B Comms

June 28th, 2023 by

IBA International CEO Judith Ingleton-Beer weighs in on the pros and cons of ChatGPT for PR and Marketing: The areas it does better, the areas it does not do well, and the growing copyright and ethical issues it creates.