Digital & Technology


10 Search Rules

October 17th, 2007 by

In the world of online marketing, search has become a critical strategic instrument. Widely used by untold numbers every day, search’s increasing importance in marketing campaigns cannot be overestimated. The following article outlines 10 rules… Continued

Digital PR: The Advertising vs. PR Model

October 10th, 2007 by

Ever wonder what the differences are when advertising and public relations are competing against each other? Oral tradition has it that media placement through public relations is anywhere from slightly to greatly more effective compared… Continued

The Digital Image: Adding Online Comms to Rebranding Efforts

September 10th, 2007 by

How did Visa – one of the best-known brands in the world – pull its rebranding off with such grace?

How To…Identify and Engage Online Influencers

August 27th, 2007 by

While the term Web 2.0 was first introduced to our lexicon in 2003, certain parts of the anatomy of the perceived "second-generation" of the Web have been around for 10 to 15 years (or more).… Continued

Brand Aids: How To Launch Your Brand Into Cyberspace

July 30th, 2007 by

The ubiquity of today’s strongest and most reputable brands – among them Lego, IKEA and Barilla, according to the 2007 list of Forbes Most Reputable Companies – is in large part due to stalwart communications… Continued

Listen Up: The Blogosphere’s Golden Boy Schools PR On Digital’s Inside Track

June 18th, 2007 by

When Robert Scoble, former member of the Channel 9 MSDN team (Microsoft’s discussion forum used to promote conversations among Windows users), announced he would be leaving the corporation to join as VP of media… Continued