â–¶ Virtual Events (Almost) Virtually Nonexistent: Exhibitor magazine’s 2011 Virtual Events Survey reveals that virtual events will not replace live, face-to-face events any time soon. More than 70% of corporate events executives are not earmarking… Continued
Digital & Technology
How to Spot Key Trends and Engage Influencers
May 30th, 2011 by PRNEWSWith the rise of digital PR/social media, identifying the true influencers and thought leaders for your organization has never been easier—but you must keep your mind open.
Treat Your Brand Ambassadors Right on Facebook by Using the Groups Feature
May 30th, 2011 by PRNEWSWhile a Facebook page extends a brand to a potential audience of millions, Facebook Groups allows for the formation of exclusive communities that nurture true brand advocates.
PR Myth of the Month: Business Pace Calls for Real-Time Analytics
May 30th, 2011 by PRNEWSMark Weiner, CEO of PRIME Research, debunks the assumption that the accelerated pace of business requires real-time analytics to make serious PR decisions.
Social Media Watch: Twitter Posts Reveal Negative Reaction to Burson-Marsteller’s Work for Facebook
May 23rd, 2011 by PRNEWSAfter it became known that B-M was executing a media relations campaign against Google on behalf of its client, Facebook, social negativity on Twitter about the firm nearly doubled.
Social Media Watch: Twitter Posts Reveal Negative Reaction to Burson-Marsteller’s Work for Facebook
May 23rd, 2011 by PRNEWSAfter it became known that B-M was executing a media relations campaign against Google on behalf of its client, Facebook, social negativity on Twitter about the firm nearly doubled.
Tip Sheet: The United States of Europe? Think Again
May 23rd, 2011 by Jonathan BloomAlthough we’re more globally connected than ever, PR approaches across the pond are decidedly different. Here are some contrasts to consider before practicing PR in Europe.
Quick Study: Journalists Use Twitter to Source New Story Angles; Companies Fight Digital Diversions With Social Shutdown
May 23rd, 2011 by PRNEWSâ–¶ Journos Source Socially: The Oriella PR Network’s fourth annual Digital Journalism Study reveals that a large percentage of journalists now use digital and social media—such as blogs, Facebook and Twitter—to source and verify the… Continued
Companies Fight Digital Diversions With Social Shutdown
May 23rd, 2011 by PRNEWSAs the use of social tools and networks encroaches further on the typical workday, some companies are fighting back to restore worker productivity with policies to minimize distractions.
Journalists Source Socially for New Story Angles
May 23rd, 2011 by PRNEWSTwitter, Facebook and blogs are key elements in the modern journalist’s repertoire for sourcing new story angles and connecting with PR pros.