Digital & Technology

Inkhouse Media’s Beth Monaghan provides 10 tips for participating in effective, quality conversations and growing an audience on Twitter.

Even a hot tech startup isn’t immune from an online crisis. While Its initial response left something to be desired, what Airbnb does from now on could define its future.

Inkhouse Media’s Beth Monaghan provides 10 tips for participating in effective, quality conversations and growing an audience on Twitter.

PR News Digital PR Summit panelist Margot Sinclair Savell discusses providing metrics to the C-suite, gauging influence and tying measurable objectives to a company’s business plan.

PR News Digital PR Summit panelist Margot Sinclair Savell discusses providing metrics to the C-suite, gauging influence and tying measurable objectives to a company’s business plan.

Don’t play defense to protect your organization’s online reputation—being proactive helps accentuate the positive.

Hesitant to invest in social media because of measurement concerns? Try creating a matrix that demonstrates the value social media engagement.

Open and innovative communications tactics are leading Domino’s back to pizza respectability after its 2009 viral video crisis.

Digital PR and a divided government have changed the game for public affairs pros—here are tips on how to be a winner.

An alternative to more robust blogging platforms like WordPress and Blogger, Tumblr scores in its simplicity and tight integration with other social networks.