March Communications co-founder Martin Jones discusses the value—and sometimes, the lack thereof—in mining data to meet business and communication goals.
Digital & Technology
Case Study: Two-Scooped Media Effort and Co-Pitch Partnership Produce Sweet Tax Day Returns for Ice Creamery
October 10th, 2011 by PRNEWSOgilvy Worldwide PR and MaggieMoo’s Ice Cream and Treatery teamed up with a national personal finance publication to pitch a larger story of Tax Day giveaways.
To Focus Your Followers With Twitter Chats, First Ask: Is This Chat Necessary?
October 10th, 2011 by PRNEWSTwitter chats can galvanize your online community with structured conversation, but before launching one first see if you can join in on existing chats.
To Focus Your Followers With Twitter Chats, First Ask: Is This Chat Necessary?
October 10th, 2011 by PRNEWSTwitter chats can galvanize your online community with structured conversation, but before launching one first see if you can join in on existing chats.
2011 Digital PR Awards – Redesign/Relaunch of Site
October 4th, 2011 by PRNEWSWinner: Cohn & Wolfe – No Ordinary Agency. No Ordinary Website To enhance Cohn & Wolfe’s creative reputation and set it apart from other firms, over 2,000 hours were dedicated to revamping its Web site.… Continued
2011 Digital PR Awards – Listening Campaign
October 4th, 2011 by PRNEWSWinner: Dell Inc. – The Dell Listening & Command Center Launched in December 2010, the Dell Listening and Command Center was created to improve Dell’s customer service and product quality. The center is designed to… Continued
2011 Digital PR Awards – Digital Marketing Campaign: $100K to $300K
October 4th, 2011 by PRNEWSWinner: General Mills Inc. – Honey Nut Cheerios ‘America’s Favorite Cereal’ After selecting authentic lovers of Honey Nut Cheerios—something Chris Tamburino, senior account executive at Coyne PR, says was a challenge as the brand has… Continued
2011 Digital PR Awards – Public Affairs Campaign
October 4th, 2011 by PRNEWSCo-winner: Euro RSCG Worldwide PR – Campaign Money Watch ‘They Win U Lose’ With partner Campaign Money Watch, Euro RSCG fought aggressively to reinvigorate the core Obama voter base before the 2010 midterm elections. Focusing… Continued
2011 Digital PR Awards – Intranet
October 4th, 2011 by PRNEWSWinner: CareFirst BlueCross BlueShield – Your Voice. Your Story. InsideCareFirst.com An internal research study conducted by the associate communications team at CareFirst BlueCross BlueShield revealed that associates wanted to have a sense of partnership with… Continued
2011 Digital PR Awards – Crisis Management
October 4th, 2011 by PRNEWSWinner: NEI and Burson-Marsteller – Digital Crisis Management for U.S. Nuclear Industry during Japan Crisis The tragic earthquake and tsunami that devastated Japan on March 11, 2011, had the side effect of creating what Burson-Marsteller… Continued