Digital & Technology

Social media and public relations experts offered practical lessons in how to build an engaged community of followers and advocates at PR News’ Nov. 10 Twitter Conference in Las Vegas.

While Facebook still drives most of the sharing of press releases, new data has shown that Twitter is responsible for driving more views.

Matthew Deffebach of Haynes and Boone puts employers’ fear of social media under the microscope.

Matthew Deffebach of Haynes and Boone puts employers’ fear of social media under the microscope.

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line.

Comprehensive local media outreach in 10 different countries helped find 24 undiagnosed sufferers of the devastating premature aging disease.

Google has finally launched its much-awaited brand pages for Google+. Euro RSCG Worldwide’s Romey Louangvilay gives you the inside scoop on how to maximize the potential of this powerful new point of connection between your brand and your audiences.

Taking some engagement cues from Yelp and TripAdvisor, Marriott will soon allow its customers to post reviews on its site.

The NFL and NBA players unions have, for the most part, made good use of social media channels during their respective lockouts.

The NFL and NBA players unions have, for the most part, made good use of social media channels during their respective lockouts.