Digital & Technology

The majority of senior decision makers in a May 2012 Accenture study see spending on a sustainability as an investment, rather than a cost.

Teams managing brand Facebook pages can now distinguish roles and schedule posts for future dates.

Since just 2011, three other prominent tech companies have stumbled out of the gate after going public, including Groupon.

Since just 2011, three other prominent tech companies have stumbled out of the gate after going public, including Groupon.

Google+ Local, the latest addition to social network Google+, incorporates Zagat business ratings for brand pages across Google’s search, maps and mobile features.

A new Bitly study shows that links posted on YouTube have the longest social media half-life.

A new Bitly study shows that links posted on YouTube have the longest social media half-life.

A May 2012 IBM study found that CEOs believe social media will push past Web sites and call centers for customer engagement within the next five years.

A May 2012 IBM study found that CEOs believe social media will push past Web sites and call centers for customer engagement within the next five years.

Facebook and video figure heavily into Timberland’s campaign to plant 5 million trees around the globe by 2015.